360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 22, 2016 By Sunya Ojure

4 Reasons Salesforce is Focusing on Conscious Fashion this Earth Month

Salesforce is a tech company. We don’t make clothing, shoes, or accessories. We help companies connect wearables to their business and we’ve got some sweet, Salesforce branded swag, but that’s about as close as we get to the apparel industry as a business. So why is it so important that we’re... Read More

Cloud, Foundation

Apr 22, 2016 By Andrew Gothelf

4 Social Selling Takeaways That Made Us Think Differently About Sales

Social selling is hardly a new concept; sales reps have been mining social media for leads, interacting with customers on different channels, and researching clients through personal and professional accounts for several years. Though social selling is not yet fully integrated into the overall... Read More

AppExchange, Sales, Social

Apr 22, 2016 By Ben Green

Understanding the Psychology Behind Social Media Conversions

Your company has its social media followers, the question is, are you able to engage them enough so that they feel compelled to dig deeper and become customers? Beyond just implementing tactic after tactic, it’s important to make sure your B2B social media marketing is optimized to improve your... Read More

Marketing, Social Media

Apr 22, 2016 By Devon McGinnis

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

Once a fringe channel, mobile marketing has become a mainstay. But it didn't happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the "third annual year of mobile."In 2016, at last, the momentum behind mobile marketing has tipped the... Read More

Marketing, Digital Marketing, Mobile Marketing

Apr 21, 2016 By John Barrows

The One Piece of Sales Advice I Would Give My 22 Year Old Self

I was asked this recently and had to think about it for a bit. There are plenty of things I wish I knew then based on what I know now, but I think the one that would have had the greatest impact and accelerated my growth the most would be A/B split testing. When I was 22 years old the only thing I... Read More

Sales, Analytics

Apr 21, 2016 By Vinod Kumar

Shopping Bots are Good. No, Really.

The past few months have seen a flood of activity around chatbots, with Facebook, Google and Microsoft announcing major initiatives in this area. With implications for retailers, we thought the time was right to offer our point of view from the vantage point of being at the helm of retailers’ channel unification journey.... Read More

Commerce, Artificial Intelligence

Apr 21, 2016 By Karen Murphy

President Obama (and Salesforce) Go to Cuba

In March 2016, three separate groups from Salesforce traveled with Globe Aware to Cuba during a historic time of change. An important and unique part of working at Salesforce is our 1-1-1 philanthropy model, in which Salesforce donates 1% of equity, product, and employee time to certified nonprofit... Read More

Cloud, Foundation

Apr 21, 2016 By Tiffany Hsu

5 Easy Ways Social Media Can Help Build Your Personal Brand

Did you know that you are a brand? Yup, it’s true. You might be thinking, “Hey, I’m not a big thought leader or a CEO--I don’t have a brand!” But in today’s world, everyone is their own brand, and social media can play a huge part in building yours. If you’ve ever applied for a job or worked in a... Read More

Social Media, Social, Small Business

Apr 21, 2016 By Scott Edinger

Your Sales People Are Setting Your Strategy (Are You OK With That?)

Think about it. If a sound strategy consists of the profile of your ideal client in terms of demographic and psychographic, in addition to how you are uniquely positioned to help, then it’s unequivocally true. Your salespeople are setting your company’s strategy. I’ve led plenty of strategy... Read More

Sales, Sales Strategies

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Reasons Salesforce is Focusing on Conscious Fashion this Earth Month

4 Social Selling Takeaways That Made Us Think Differently About Sales

Understanding the Psychology Behind Social Media Conversions

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

The One Piece of Sales Advice I Would Give My 22 Year Old Self

Shopping Bots are Good. No, Really.

President Obama (and Salesforce) Go to Cuba

5 Easy Ways Social Media Can Help Build Your Personal Brand

Your Sales People Are Setting Your Strategy (Are You OK With That?)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First