360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 14, 2016 By Heike Young

Deep Work: 5 Ways to Stay Focused in a Distracted World

Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Between all the emails, social channels, chats, and meetings, we're in constant communication during the work day. Communication is a good thing. But what if this immediacy and always-on culture is hindering... Read More

Marketing, Marketing Cloud

Sep 14, 2016 By Marc Wayshak

6 Steps to Closing Tough Customers in B2B Sales

Every salesperson has felt that rush of adrenaline—and, let’s face it, dread—that comes when selling to a tough prospect in B2B sales. These prospects are pushy and sometimes even rude, making demands like, “What’ve you got for me? Let’s make this quick!” But no matter how these customers make you... Read More

Sales

Sep 14, 2016 By Eric Berridge

Your Future, Your CRM, Results Now

I attended the first Dreamforce 13 years ago and haven’t missed one since. This year is exciting because it will be the first Dreamforce that expands the vision of CRM to include the extraordinary possibilities of artificial intelligence and cognitive computing. Bluewolf has helped guide thousands... Read More

Cloud, Dreamforce

Sep 14, 2016 By Liam Doyle

Advertising Studio from Salesforce — Now With Direct Lead Automation From Facebook to Sales Cloud

Lead generation is one of the most critical components of marketing and sales operations, and unfortunately for many companies it is not performing as well as they need. According to CSO Insights, 68 percent of B2B companies are struggling with lead generation. Specifically, a recent survey... Read More

Advertising, Marketing, Marketing Cloud, News

Sep 14, 2016 By Meghann York

Register Now for Part 3 of Customer Journey Webinar Series (Live on September 15)

Hopefully you were able to join us for Parts 1 and 2 of our Customer Journey webinar series. If not, no worries! You can check out the recordings of Using Your Data to Deliver What Your Audience Needs and Creating the Perfect Content for the Right Channels. But you better hurry, because the series... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Sep 14, 2016 By Megan Hostetler

Touchscreen Touchpoints: How First Midwest Bank Uses Email & Mobile to be the Bank with Momentum

There's no denying that, for most consumers, mobile technology is now a major part of daily life. First Midwest Bank recognized the role of mobile in its own customers' day-to-day, and in response, it rolled out a mobile optimized business strategy using Salesforce Marketing... Read More

Marketing, Digital Marketing, Mobile Marketing

Sep 13, 2016 By Manisha Kumar

Email Marketing Tips for Small Business

It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email... Read More

Marketing, Small Business

Sep 13, 2016 By Marissa Kraines

Dreamforce Pro Tips: 12 Do’s and Don’ts for Networking

Dreamforce offers a great opportunity for networking, making connections, and sharing best practices. Whatever your role, company size, or industry, the community is ready to share its knowledge and skills, make meaningful connections, or even just have a Dreamforce lunch with you. Relationships... Read More

Cloud, Dreamforce, Events

Sep 13, 2016

Apple Pay for the Web is Here

In June we told you that mobile commerce was about to take a huge leap forward. Today it has, with Apple Pay for the web, giving shoppers the ability to make easy and secure payments in Safari on iPhone, iPad and Mac.... Read More

Commerce, Shopper Experience, Ecommerce, Commerce Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Deep Work: 5 Ways to Stay Focused in a Distracted World

6 Steps to Closing Tough Customers in B2B Sales

Your Future, Your CRM, Results Now

Advertising Studio from Salesforce — Now With Direct Lead Automation From Facebook to Sales Cloud

Register Now for Part 3 of Customer Journey Webinar Series (Live on September 15)

Touchscreen Touchpoints: How First Midwest Bank Uses Email & Mobile to be the Bank with Momentum

Email Marketing Tips for Small Business

Dreamforce Pro Tips: 12 Do’s and Don’ts for Networking

Apple Pay for the Web is Here

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First