360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 25, 2016 By Andrew Gothelf

5 Helpful Videos to Get Your Sales Team Ready for the Year 2020

Sales teams in organizations both large and small, and across industries, have exciting challenges ahead. With the proliferation of sales technology, combined with intriguing developments in artificial intelligence, personnel and processes are sure to change to compete in a whole new world. To... Read More

AppExchange, Sales

Oct 24, 2016 By Robert Begg

Turning Customers into Fans: Inside the New LIDS Command Center

We're all fans. Whether you're passionate about your college team or the big leagues, the way we show our passion is by wearing our team's colors. LIDS is in the business of making that connection between fans and their teams. With hundreds of stores, a global e-commerce presence and... Read More

Marketing, Social Media Marketing, Customer Story

Oct 25, 2016 By Julie Tao

4 Best Practices to Help You Prepare for Your Holiday Email Campaigns

Last year on Black Friday, a major worldwide retailer sent more emails in a single day than they had the entire season prior. Their email campaigns delivered carefully crafted, dynamic content - with precision accuracy. The campaigns resulted in subscriber engagement that exceeded their... Read More

Marketing, Email Marketing, Best Practices

Oct 25, 2016 By Devon McGinnis

Research of 7,000 Consumers & Business Buyers Identifies Customer Experience Trends

Salesforce Research surveyed more than 7,000 consumers and business buyers to understand how the connected world is creating a smarter customer. Out today, the State of the Connected Customer report shares these findings. With unprecedented access to technology, data, and choices, the connected... Read More

Marketing, Customer Journeys, Industry Report

Oct 25, 2016 By Zachary Reiss-Davis

Facebook and B2B Advertising: A Great Match

Fans of this blog know that advertising on Facebook--as well as Instagram and the Facebook Audience Network--is extremely effective for consumer brands of all types. Consider that in Q2 2016 alone, Facebook had 6.2 billion dollars in ad revenue, and in the United States and Canada, $14 in revenue... Read More

Marketing, Digital Advertising, B2B Marketing

Oct 24, 2016 By Thomas Zink

The Power of Actionable Insights For Financial Advisors

Private wealth has been slow to embrace the digital transformation that has evolved across many other parts of the financial services industry. This inactivity is now putting pressure on financial advisors to either cross the digital chasm ahead or risk disintermediation. The cost of doing business... Read More

Cloud, Financial Services

Oct 24, 2016 By Mary Wilder

#DFGives: Giving Back at Dreamforce ‘16

Dreamforce is a lot of things- a technology conference, a family reunion, a chance to network, a music festival. It’s also an opportunity to give back, and this year was no exception. $3M Raised for (RED), helping to end AIDS for good This year, we showcased our partnership with (RED), an... Read More

Cloud, Dreamforce, Events, Foundation

Oct 24, 2016 By Emily Stanford

Dreamforce '16 in Tweets!

San Francisco and Moscone Center weren't the only places that were rockin' with the Dreamforce energy last week — social media was also buzzing with Dreamforce all over the world. Check out what you might have missed on Twitter below, download the free e-book for an in-depth look at Marc Benioff’s... Read More

Cloud, Dreamforce, Events

Oct 24, 2016 By Jon Aniano

You're Not a Special Snowflake: 5 Reasons Why You Should Really Be Using Standard Objects

I’ve been doing this a long time. I started my Salesforce career as one of the first AppExchange partners in 2006. I joined Salesforce in 2010 and have spent the last 6 years in product management in the Service Cloud. My best experiences here at Salesforce have been helping customers and SI... Read More

Service, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Helpful Videos to Get Your Sales Team Ready for the Year 2020

Turning Customers into Fans: Inside the New LIDS Command Center

4 Best Practices to Help You Prepare for Your Holiday Email Campaigns

Research of 7,000 Consumers & Business Buyers Identifies Customer Experience Trends

Facebook and B2B Advertising: A Great Match

The Power of Actionable Insights For Financial Advisors

#DFGives: Giving Back at Dreamforce ‘16

Dreamforce '16 in Tweets!

You're Not a Special Snowflake: 5 Reasons Why You Should Really Be Using Standard Objects

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First