Dec 12, 2016 By Lydia Colaresi

Naughty or Nice? Is it Ever Okay to Include Classic SPAM Triggers in Email Subject Lines?

Let's assume you already have a great sender reputation, you have worked hard at keeping subscribers engaged, your spam complaints are next to nothing, and you have already read this post by Aleksandr Peterson here on the Marketing Cloud blog. What happens when you or someone in your... Read More

Marketing, Email Marketing, Best Practices

Nov 23, 2016 By Lydia Colaresi

Forward-thinking Behavior Segmentation Insights from Music Forward and House of Blues

Sometimes a project falls on my desk that has almost textbook (if there was such a thing) digital marketing possibilities. Carving out engagement data for follow-ups as we did with our affiliated non-profit partner, Music Forward, included tactics that could be easily used by any type of... Read More

Marketing, Email Marketing, Marketing Personalization

Oct 20, 2016 By Lydia Colaresi

Been There, Done That: House of Blues' Adventures in Mobile Responsive Email Templates

We all know, have read, and been reminded that mobile is the new focus of email marketing and it's growing exponentially. The internet is flooded with content on 'Why You Should Design With Mobile In Mind', 'The Death Of The Desktop Experience', 'Mobile First Or You Are... Read More

Marketing, Email Marketing, Best Practices