360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 08, 2016 By Robert DeSisto

4 Must-Ask Questions When Choosing a Grief-Free CRM Platform

Too often during my career I have seen customers over-emphasize user interface experience and functional features when making a CRM vendor decision. While both elements are important, they cannot outweigh the long-term stability and performance of the platform, which both are built on. Think of it... Read More

Cloud, IT

Dec 08, 2016 By Adrian Davis

Will You Be Replaced by a Machine?

According to a recent forecast by Forrester research (one of the most influential research and advisory firms in the world), "1 million US B2B salespeople will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force." For years we have watched... Read More

Sales, Artificial Intelligence

Dec 08, 2016 By Sharon Gillenwater

The State of Women CIOs in 2016

Is there a glass ceiling for women CIOs in the U.S.? Looking at the results from a Korn Ferry study as well as our own analysis of women tech leaders in the Fortune 500, it’s beginning to feel that way. At least, it seems there’s less of a shattering and more of a gradual crack. Let’s look at... Read More

IT, Leadership

Dec 07, 2016 By Heike Young

How to be a Nonprofit Marketing Hero, Despite Small Teams and Budgets

It all started with a sticker. When Indiana got a reputation as a less-than-welcoming state for all amid new legislation, Josh Driver saw an opportunity. Josh's vision was to make it easy for consumers to find businesses that serve everyone. So he launched the nonpartisan Open for Service, a... Read More

Marketing, Marketing Cloud

Dec 07, 2016 By Micheline Nijmeh

4 Ways to Improve Sales Coaching and Benefit Your Business

According to McKinsey & Company, just improving sales force performance can give organizations up to a 10% revenue boost. Effective coaching also drives a better customer experience – something identified at Dreamforce as a company’s biggest competitive differentiator. For both of these... Read More

Sales

Dec 07, 2016 By Nicola Brookes

Is the Grass Greener on the Other Side? Stop Customers From Switching to a Competitor

In today’s digital world, customer expectations have never been higher – and neither has the number of them who are prepared to jump ship if your business doesn’t meet them. According to a study by NewVoiceMedia, US businesses are losing $62 billion per year, as a result of poor customer service. A... Read More

Customer Service

Dec 07, 2016 By Rohit Mehta

Salesforce Spring '17 Sandbox Preview Instructions

The Salesforce Spring ‘17 release is quickly approaching and soon you'll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Spring ‘17 in your Sandbox and test new customizations and features before... Read More

Cloud, Seasonal Release

Dec 07, 2016 By Liz Bartek

5 Key Social Listening Tips for the Brand Marketer

To effectively nurture relationships, marketers need to tailor brand content and messaging to fit the preferences of the customer. When the CMO Council asked which channels and resources marketing executives use to better understand their customers, 49% placed social media listening at the top of... Read More

Marketing, Social Media Marketing, Strategy

Dec 06, 2016 By James Carbary

7 Marketing Executives Explain How to Measure the Success of Your Content

The success of your content can be one of the hardest things to measure. Content marketing plays the long-game, so where the conversion from blog post reader to paying customer happens isn’t always clear. Sure, there are engagement metrics and download numbers, but how do you measure the true ROI... Read More

Content Marketing, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Must-Ask Questions When Choosing a Grief-Free CRM Platform

Will You Be Replaced by a Machine?

The State of Women CIOs in 2016

How to be a Nonprofit Marketing Hero, Despite Small Teams and Budgets

4 Ways to Improve Sales Coaching and Benefit Your Business

Is the Grass Greener on the Other Side? Stop Customers From Switching to a Competitor

Salesforce Spring '17 Sandbox Preview Instructions

5 Key Social Listening Tips for the Brand Marketer

7 Marketing Executives Explain How to Measure the Success of Your Content

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First