360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 12, 2016 By Emily Stanford

Why Connecting Sales and Service will be Crucial in 2017

This is a critical time in customer service as service leaders transition from a cost center to a strategic growth engine. Today, the Service department is responsible for delivering service that not only solves a problem, but also delivers a 1:1 conversational experience that builds customer... Read More

Customer Service, Sales, Sales Cloud, Service Cloud

Dec 12, 2016 By Lydia Colaresi

Naughty or Nice? Is it Ever Okay to Include Classic SPAM Triggers in Email Subject Lines?

Let's assume you already have a great sender reputation, you have worked hard at keeping subscribers engaged, your spam complaints are next to nothing, and you have already read this post by Aleksandr Peterson here on the Marketing Cloud blog. What happens when you or someone in your... Read More

Marketing, Email Marketing, Best Practices

Dec 09, 2016 By Sabrina Barekzai

Be Your Best: Experience the Salesforce World Tour New York City from Anywhere

Calling all Customer Trailblazers! Salesforce is bringing the fun, innovation, and giving back of Dreamforce to New York City with Salesforce World Tour, and the best part is, you can experience it from anywhere! Join us Thursday, December 15th, on Salesforce Live for a front-row seat and watch... Read More

Cloud, Events

Dec 09, 2016 By Aaron Ross

Painful Truth: Growing Will Take Years Longer Than You Want

The press and people love to post stories of fast success — they’re exciting and they draw views! “Slack went from 0 to a billion in less than a year!” the press trumpets... conveniently leaving out the 5+ years of painful grinding before the sexy stuff happened for Slack. “Everyday growth”... Read More

Leadership, Small Business, Cloud, Startups

Dec 09, 2016 By Mark Bashrum

The Science Behind Unseating an Incumbent

Have you ever wondered why it’s so hard to win a new account from an incumbent, even when you have a better solution? Some of the reasons are obvious: the existing account holder is a known entity, with first-hand knowledge of the client and a solution in place; that’s understandable. What’s... Read More

Sales

Dec 09, 2016 By Ann Smarty

How Keyword Research Helps You Find Profitable Niches

You know you want to have a blog. You know you should have a blog, because content is your number one form of marketing, regardless of product. But what kind of blog should you have? That is the question that many people tend to have starting out, as brand specific content only gets you so far. A... Read More

Content Marketing, Marketing, Online Marketing

Dec 09, 2016 By Zachary Reiss-Davis

Advertising Insights: The Why of Mobile Advertising Ascension

We've seen that largely all of the growth in digital advertising is in mobile. In fact, as we talked about in the Future of Advertising webinar earlier this week, mobile advertising as a percentage of all digital ad spend is exploding - from 44% worldwide in 2014 to 69% in 2018. We've said... Read More

Marketing, Digital Advertising, Industry Report

Dec 08, 2016 By Kristie Poon

Small Business Owners: Why A B2C CRM Is Crucial For Your Customer-Facing Employees

It’s a nice problem to have, but it doesn’t take long for a small business to get completely overwhelmed in the customer data it collects. At just 500 customers, keeping track of phone numbers and email addresses can get a little hairy. And if you want to turn that data into something as simple as... Read More

Small Business, Sales

Dec 08, 2016 By Kacy Ray

4 Tips for Adding Paid Ads To Your Social Media Strategy

If you are a marketer who has yet to nail down a paid social media strategy, you need to read this post. With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an explosion in growth the last few years. And yet though many call it the... Read More

Marketing, Social Media, Advertising

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why Connecting Sales and Service will be Crucial in 2017

Naughty or Nice? Is it Ever Okay to Include Classic SPAM Triggers in Email Subject Lines?

Be Your Best: Experience the Salesforce World Tour New York City from Anywhere

Painful Truth: Growing Will Take Years Longer Than You Want

The Science Behind Unseating an Incumbent

How Keyword Research Helps You Find Profitable Niches

Advertising Insights: The Why of Mobile Advertising Ascension

Small Business Owners: Why A B2C CRM Is Crucial For Your Customer-Facing Employees

4 Tips for Adding Paid Ads To Your Social Media Strategy

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First