360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 15, 2016 By Jason Kulpa

How I Motivated My Sales Team With ‘Mario Kart’

These days, motivating a sales team takes a lot of creativity. The traditional commission or bonus structure is no longer the best motivator — instead, it can damage employee engagement. Capped commissions often deter employees from working hard after they’ve reached their limit, and cash bonuses... Read More

Sales

Dec 15, 2016 By Kim Honjo

How IT Leaders Can Revolutionize Business

At Salesforce, we’ve redefined what it means to be a trailblazer: it’s people and companies who leverage our platform to drive innovation, solve problems, transform their own company, and grow their career. We like to call them our Customer Trailblazers. We’re always thrilled to hear about how... Read More

Apps, Cloud, IT, Leadership

Dec 15, 2016 By Sangram Vajre

Account-Based Marketing is a State of Mind

The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy...this specialized area is superbly suited... Read More

Marketing

Dec 15, 2016 By Chris O'Hara

When CRM and Data Management Platforms (DMP) Come Together

For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet to be known customer. Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. Marketers themselves are often... Read More

Marketing, Customer Journeys, Marketing Automation

Dec 14, 2016 By Emily Stanford

20 Customer Service Best Practices to Make 2017 Your Best Service Year Yet

According to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators. That means if you haven’t already, it’s time to make the customer service department your business’s next big bet — moving away from viewing the department as a cost center... Read More

Customer Service, Service Cloud

Dec 14, 2016 By Heike Young

Higher Education Marketing: How to Graduate Your Social Media Strategy

Students, prospective students, faculty, and donors are just a few of the audiences that marketers in higher education seek to reach daily. Tackling a social media strategy in academia involves many moving parts and unique challenges. How do you present a unified message to a diverse group of... Read More

Marketing, Marketing Cloud, Social Media

Dec 14, 2016 By Marc Wayshak

3 Crazy-Simple Steps to Double Your Referrals in Sales

Are you getting more referrals in sales than you can possibly handle? If so, you’re in the minority. Most salespeople are in desperate need of more referrals. They make the serious lead generation mistake of failing to leverage their customers, colleagues, and acquaintances to grow their... Read More

Sales

Dec 14, 2016 By Robert Mcguire

The 10 Editing Stages a Content Marketing Manager Needs to Plan For

Content managers, let me ask you a question. Are you ignoring a stack of submitted drafts in your inbox? You know, all those articles you solicited from colleagues and freelance writers after last month’s strategy meeting? Each piece is supposedly ready for “editing,” but you’ve peeked at enough to... Read More

Content Marketing, Marketing

Dec 14, 2016 By Bobby Amezaga

Service Industry, Meet LiveMessage — The Next Generation of Conversational Service

Like many customers, I have had the chance to experience first-hand the dramatic evolution of customer service over the years. Experiences that originally took days, began to take hours and now today mere minutes. Today, we enter a new era of conversational service, where customers can communicate... Read More

Customer Service, News, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How I Motivated My Sales Team With ‘Mario Kart’

How IT Leaders Can Revolutionize Business

Account-Based Marketing is a State of Mind

When CRM and Data Management Platforms (DMP) Come Together

20 Customer Service Best Practices to Make 2017 Your Best Service Year Yet

Higher Education Marketing: How to Graduate Your Social Media Strategy

3 Crazy-Simple Steps to Double Your Referrals in Sales

The 10 Editing Stages a Content Marketing Manager Needs to Plan For

Service Industry, Meet LiveMessage — The Next Generation of Conversational Service

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First