360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 19, 2016 By Chris Jacob

What to Expect from Digital Advertising in 2017, Based on This Year's Big Trends

2016 was a year of transformation in the advertising industry, as well as in digital marketing overall. Amazon Echo sales surged to the 5-10M range with the phrase “Hey Alexa …” becoming mainstream in pop culture and Artificial Intelligence increasingly playing a practical and visible role in... Read More

Advertising, Marketing, Marketing Cloud

Dec 19, 2016 By Karalee Slayton

Digital Marketing Strategy: 4 Keys to Better Customer Engagement

Your customers have never been more powerful. With so many forms of media vying for their attention, they get to choose how information reaches them and what they deem worthy of further exploration. Engaging with customers - reaching them via their preferred channels and at the moments they are... Read More

Marketing, Digital Marketing, Strategy

Dec 16, 2016 By Kristie Poon

From 5 to 50 Employees, What Changes?

As any small company starts to find success, growth inevitably follows. But when growing your business, say from a team of five to 50, it’s more than just headcount that changes. Office space grows, and roles and responsibilities shift as well. And there are dozens of intangible aspects that also... Read More

Cloud, Leadership, Small Business

Dec 16, 2016 By Alan Allard

Why “Fear of Rejection” Isn’t Your Biggest Sales Challenge — and What Is

If you want to thrive in sales, you have to prospect and ask for referrals on a consistent basis. Every salesperson knows that but only a small percentage engage in both behaviors on a consistent basis. Why is that? When I ask that question in my workshops I get the answers you might expect: “I’m... Read More

Sales

Dec 16, 2016 By Jim Hopkins

A New Way to Get B2B Buying Research Data in Salesforce

Companies need the ability to incorporate trusted data sources directly into their CRM to help users better target the right prospects, sell smarter, and create personalized, 1-to-1 customer experiences. To date, it has been hard to find, license, and integrate additional data sources that help you... Read More

AppExchange, IT, Partners

Dec 16, 2016 By Lisa Wicklman

2 Questions That Lead to Sales Success

For sales managers looking ahead to the upcoming month, quarter or year, deciding on the best route to success can feel overwhelming. It’s tough to know where to start when there are so many different levers available to drive improved team performance. As a result, many managers pull multiple... Read More

Sales

Dec 15, 2016 By Erica Kuhl

4 Tips to Turn Customer Feedback into Action

Here at Salesforce we take listening to customers VERY seriously. We don’t do it because it’s trendy, but because we know that to build the best possible products, we need to do it alongside our customers. Ohana (family) is our #1 priority and part of that family is giving our customers a seat at... Read More

Cloud, Community

Dec 15, 2016 By Kathy Baxter

#GetSocial: 10 Strategies for Social Customer Service

In a blog post on the Salesforce UX Medium channel, Kristen Muramoto and Kathy Baxter talked about the importance of social customer support (SCS), as well as the research and design work we have done to provide an optimal SCS experience for our customers. In this post, we’d like to share specific... Read More

Customer Service, Marketing

Dec 15, 2016 By Joanne Black

Want Your Sales Reps to Sound Like Everyone Else? Use Buzzwords

It has been said that cursing shows a lack of vocabulary. Maybe so, but I think buzzwords are even more uncreative and obnoxious. And there are far more of them than there are curse words—especially in sales. More and more buzzwords are flying around these days, as numerous as bees in summer. The... Read More

Sales

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What to Expect from Digital Advertising in 2017, Based on This Year's Big Trends

Digital Marketing Strategy: 4 Keys to Better Customer Engagement

From 5 to 50 Employees, What Changes?

Why “Fear of Rejection” Isn’t Your Biggest Sales Challenge — and What Is

A New Way to Get B2B Buying Research Data in Salesforce

2 Questions That Lead to Sales Success

4 Tips to Turn Customer Feedback into Action

#GetSocial: 10 Strategies for Social Customer Service

Want Your Sales Reps to Sound Like Everyone Else? Use Buzzwords

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First