360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 18, 2017 By Jennifer Dignum

7 Books to Read Now About Sales Compensation

At its heart, compensation is a very human – and personal – issue. It’s how we are rewarded for the jobs we do – and how we earn our livelihood. It’s a value placed on the worth of our work and services. As such, it can be emotionally charged. When value is misplaced, it can cause friction, angst,... Read More

Sales

Jan 18, 2017 By Tim Pickard

Inside Sales Revolution: Is it Time to Bring the Outside In?

The term ‘inside sales’ was first applied to remote sales in the late 1980s, when it was set up as the direct opposite of ‘outside sales’ – that is, the face-to-face field sales approach. For a long time, inside sales was seen as an outlier, a young upstart, and was relegated to the side lines of... Read More

Sales

Jan 18, 2017 By Hilary Givens

What's The Deal With Lookalike And Similar Audiences?

Today, digital advertising makes it easier than ever to gain new customers and prospects using the data you have about your current, high-value customers stored in CRM systems like Salesforce. How? Platforms like Facebook and Google can take a list of your current customers and use that list as a... Read More

Marketing, Digital Advertising, Strategy

Jan 17, 2017 By Heike Young

6 Things That Should Be On Your Retail Marketing Post-Holiday To-Do List

By this point, we can all take a deep breath. The biggest consumer shopping season of the year is over. According to NRF, the 2016 holidays turned out slightly better than predictions. Holiday retail sales during November and December increased 4% from the 2015 season to a grand total of $658.3... Read More

Marketing, Marketing Cloud, Retail

Jan 17, 2017 By Steve Sobel

How Broadcasters Can Learn From Newspapers and Thrive in Digital Disruption

Digital has fundamentally and forever altered the print publishing business. Publishers who did not adapt their business models, products and processes to the emerging demands of their consumers are struggling—some even have vanished. Ten years ago or even less, these publishers were certain that,... Read More

Cloud

Jan 17, 2017 By Laura Norman

Pitch to Win: 3 Key Pointers from the Winner of the SMB Pitch Contest

We’ve all heard of Airbnb and Uber, but did you know the sharing economy now encompasses baby gear too? That’s right! Say you’re visiting New York City but don’t have room in your luggage for a stroller, car seat, or Pak n Play. With goBaby’s app, you can just input the dates that you’re traveling... Read More

Small Business

Jan 17, 2017 By Emily Stanford

Your New Favorite Resource in 2017: The Salesforce Content Hub

As the manager of the Salesforce Blog, I feel confident saying that we publish a lot of content, nearly 1,500 blog posts in 2016! On top of that there’s e-books, interactive infographics, videos, podcasts — it’s a lot to keep track of, even if you do follow us on Twitter, Facebook, and... Read More

Cloud, Featured

Jan 17, 2017 By Yeva Roberts

What My 83-year Old, Holocaust Survivor, Babushka Can Teach Us About Marketing

Here is something that you may or may not know about me: I'm a patient advocate for my 83-year-old Babushka. While she doesn't speak English, she would love nothing more than to communicate directly with her care team (doctors, nurses, case workers). Instead, she's stuck with me, the... Read More

Marketing, Digital Marketing, Content Marketing

Jan 16, 2017 By Jody Kohner

The Power of the Pleasant Pause: A Happier You in the New Year

In the new year, most of us are thinking about our health. We look to the upcoming year with hope — all of the times we'll go to the gym and all of the vegetables we’ll eat, which is totally happening this year... Of course, eating healthy and exercising are popular New Year's resolutions —... Read More

Cloud, Careers, Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

7 Books to Read Now About Sales Compensation

Inside Sales Revolution: Is it Time to Bring the Outside In?

What's The Deal With Lookalike And Similar Audiences?

6 Things That Should Be On Your Retail Marketing Post-Holiday To-Do List

How Broadcasters Can Learn From Newspapers and Thrive in Digital Disruption

Pitch to Win: 3 Key Pointers from the Winner of the SMB Pitch Contest

Your New Favorite Resource in 2017: The Salesforce Content Hub

What My 83-year Old, Holocaust Survivor, Babushka Can Teach Us About Marketing

The Power of the Pleasant Pause: A Happier You in the New Year

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First