360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 19, 2017 By Joshua Newman

#HIMSS17 — Welcome to Healthcare Week!

HIMSS -- the largest healthcare conference in the country -- is coming up next week, and Salesforce will be on-site in Orlando with our biggest presence ever! One year ago, at HIMSS16, we launched Salesforce Health Cloud, our platform to help health professionals and entire care teams collaborate... Read More

Health Cloud, News

Feb 18, 2017 By Brad Edmond

The Communication Revolution: Why Your Business Needs Conversational Messaging

Remember deciding between a new VCR or to make the leap and buy your first DVD player? Or when companies with websites were seen as exceedingly high-brow? Well, nowadays, the question for most consumers is: Why can't I just text this company with a question instead of calling or filling out some... Read More

Service, Service Cloud

Feb 18, 2017 By Stephanie Duncan

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers... Read More

Retail, Marketing

Feb 18, 2017 By Sharon Gillenwater

What is Pursuit Marketing: An Interview With CSC’s Dorothea Gosling

Every sales and marketing organization is on a quest for the most effective strategy that satisfies the larger business’ goals. One of the most often discussed processes is Account Based Marketing (ABM), of course. But there’s also the less prominent approach of Pursuit Marketing, which is a... Read More

Marketing

Out of the Cells: Break Free of Spreadsheets with a CRM

Feb 17, 2017 By Brandon Reynolds

Out of the Cells: Break Free of Spreadsheets with CRM

After looking at a spreadsheet for hours on end, those pages start to look kind of like prison bars, don’t they? The cells look like, well, cells. Spreadsheets have been a useful tool for managing information, but now, the amount of data available is too much to effectively navigate with the... Read More

Sales Cloud

Feb 17, 2017 By Dan Steiner

6 Ways to Make Your Small Business Look Bigger

One of the biggest issues a small business faces in the early days is related to its size. When pitching potential customers, those customers want to know that they can trust a brand before committing to it. When that business is working with a small staff, working without a dedicated office, or... Read More

Small Business

Feb 17, 2017 By Devon McGinnis

Is Customer Service Your Best Brand Asset?

It could be argued that customer satisfaction, historically, is the domain of customer service teams. But in 2016, marketers said that customer satisfaction was their number one success metric (this from the latest State of Marketing report). Similarly, the second most pressing item on marketers’... Read More

Customer Service, Research

Feb 17, 2017 By Deborah Sweeney

4 Bite-Size Business Resolutions for the New Year

We’re now entering month two of the New Year, and we have to ask: how are those resolutions coming along? Be honest, are you finding yourself already skipping the gym some mornings? Are you making exceptions for fast food dinners because they’re quicker, easier, cheaper? Most of us will hit a wall,... Read More

Small Business, Leadership

Feb 16, 2017 By Alexis Kushner de la Pena

IT and HR: The Digital Employee Experience Dream Team

Apps not only solve problems and save time in our personal lives — we're also more effective at work with the right tools. Airline pilots, for example, used to lug heavy flight bags through the airport. Now they carry a tablet that weighs less than two pounds. They also used to spend hours manually... Read More

App Cloud, IT

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

#HIMSS17 — Welcome to Healthcare Week!

The Communication Revolution: Why Your Business Needs Conversational Messaging

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

What is Pursuit Marketing: An Interview With CSC’s Dorothea Gosling

Out of the Cells: Break Free of Spreadsheets with CRM

6 Ways to Make Your Small Business Look Bigger

Is Customer Service Your Best Brand Asset?

4 Bite-Size Business Resolutions for the New Year

IT and HR: The Digital Employee Experience Dream Team

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First