Sep 01, 2017 By Stephanie Duncan

Considering Automation? 2 Quick Marketing Tactics to Integrate

In any business, good communication and marketing are of the utmost importance. Every touch point and interaction a customer has with your business should communicate a level of expertise, trust, and consistency. While we do everything we can to ensure each communication is authentic and... Read More

Marketing, Marketing Automation, Customer Service, Social Media

Jul 27, 2017 By Stephanie Duncan

4 Types of Content to Boost Your SEO

When quality content is a key ingredient to your SEO strategy, you’re constantly working on creating and publishing. It’s what drives people to a website, keeps them there, and what encourages them to provide their contact information to become a lead. However, not everyone consumes content the... Read More

Marketing

Jun 27, 2017 By Stephanie Duncan

4 Key Areas to Improve Your Customer's Experience

From the first click on your website to the delivery of the product, business owners own the customer experience. Customer experience isn’t solely limited to when customers interact with your team; it encompasses the entire experience a customer has when interacting with your business. With more... Read More

Cloud, Customer Service, Marketing

Apr 13, 2017 By Stephanie Duncan

The Elite 8 of Small Business Podcasts

As a professional, continuing to develop yourself is critical to success. We attend conferences to listen to expert speakers; read articles and pour over case studies; and follow the advice influencers share in books and online. One of the most efficient tools in our arsenal of growing our... Read More

Marketing, Small Business

Feb 18, 2017 By Stephanie Duncan

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers... Read More

Retail, Marketing

Mar 16, 2016 By Stephanie Duncan

Brands, Handle Negative Criticism on Social Media Like a Champ

Social media is a wonderful tool to connect with loyal fans and potential customers directly and organically. It’s also a perfect opportunity for consumers to air their grievances, in both positive and negative ways. When the latter happens, it’s important for brands to have a plan in place to... Read More

Social Media, Social

Jan 07, 2016 By Stephanie Duncan

Setting Yourself Up for Success: 5 Professional Resolutions for 2016

If you’re like me, this time of year is very nostalgic, brought on by remembering all the things 2015 has brought forward. For some, 2015 was a smashing success, while others suffered humorous gaffes and complete embarrassment on national television (here’s looking at you, Steve Harvey). Whether... Read More

Cloud, Leadership, Small Business

Oct 28, 2015 By Stephanie Duncan

Don't Be the Boogeyman: Are You Scaring Away Top Talent?

In the movies, horror greats Michael, Jason, Freddie are all great at what they do – mainly scaring the wits out of movie viewers. But even they have their Achilles heels that lead to their eventual downfalls. Every company has their own Achilles heels as well, whether it’s a great story but lack... Read More

Cloud