360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 23, 2017 By Heike Young

How to Start a Podcast: Your First Steps and Strategy

A year and a half ago, we launched the Marketing Cloudcast, the marketing podcast from Salesforce. My professional background is in writing, editing, presenting, and content marketing, but before producing and co-hosting this show, I had never before podcasted. Heck, I'd never even been a guest on... Read More

Marketing Cloud, Marketing

Feb 23, 2017 By Arijit Sengupta

#HIMSS17: Transforming Healthcare with Analytics

In a world of personalized experiences, from our Facebook feeds to our shopping recommendations, technology still hasn’t perfected personalized healthcare. Patients have tried to take healthcare into their own hands with on-demand doctor appointments, fitness trackers and genetic profiling, but... Read More

Analytics Cloud, Analytics, Health Cloud

Feb 22, 2017 By Robert DeSisto

CRM Value Is More Than the Price

Over the past two decades, companies have been turning to CRM to increase business value and improve relationships with customers. But the definition of value differs for each company and impacts how they select and implement a CRM. Their value expectations will drive how they select and implement... Read More

Cloud, Leadership

Feb 22, 2017 By Heike Young

Agile Marketing: The New Approach You Need to Be a Well-Rounded Marketer

A lot of the marketers I know have Swiss army knife-level skills. They're not specialists in one channel or discipline. Rather, they're focused on reaching customers in ever-increasing places, while keeping an eye on the latest and greatest technology applications to engage customers better. This... Read More

Marketing, Marketing Cloud

Feb 22, 2017 By Marcela De Vivo Bustillo

How to Streamline Remote Working for Your Team

Is all or some of your team working remotely? This professional trend has certainly become commonplace. From marketing to accounting, you can uncover a remote workforce in nearly every industry. However, the productivity and efficiency of your teleworking team is only as great as your remote... Read More

Cloud, Leadership, Productivity

Feb 22, 2017 By Marc Wayshak

4 Strategies for Adding Urgency to Any Selling Situation

The research is clear: Creating urgency when you sell can help dramatically increase the number of sales you close. When prospects don’t feel any sense of urgency to buy your product or service, they’re much more likely to drag their feet. They might even give you the dreaded “I need to think it... Read More

Sales

Feb 22, 2017 By Cesar Castro

Managing Communities at Scale: Strategies for Success

As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. I'd like to share some key takeaways about community strategy with you in this three-part series that includes: ... Read More

Community Cloud, Community

Feb 22, 2017 By Tiffani Bova

#HIMSS17: The Future of Healthcare

This week, we’re bringing the power of the world’s #1 CRM platform to healthcare at HIMSS – the largest healthcare conference in the country. It’s an exciting time to not only talk about what’s happening in the industry today, but also to imagine what the future of healthcare could look like. To... Read More

News, Health Cloud

Feb 21, 2017 By John Hernandez

Artificial Intelligence Brings Disruptive Innovation to Customer Service

Customer service is typically thought of as being reactive — the customer picks up the phone, or fills out a form on the website, or sends a tweet, and the support agent reacts to that inquiry. But thriving in the customer service landscape of tomorrow relies on being proactive with customer... Read More

Customer Service, Partners, Service Cloud, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Start a Podcast: Your First Steps and Strategy

#HIMSS17: Transforming Healthcare with Analytics

CRM Value Is More Than the Price

Agile Marketing: The New Approach You Need to Be a Well-Rounded Marketer

How to Streamline Remote Working for Your Team

4 Strategies for Adding Urgency to Any Selling Situation

Managing Communities at Scale: Strategies for Success

#HIMSS17: The Future of Healthcare

Artificial Intelligence Brings Disruptive Innovation to Customer Service

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First