360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 08, 2020 By Gary Penn

How to Lead a Commerce Team Through a Crisis

Nixon, a Salesforce customer, wrote this article. If you’re like me, you might see a new article every day around how to work from home — but leading from home is a whole other story. In this new digital-only world, commerce teams have to transform their business rapidly. As a leader of one of... Read More

Business as a Platform for Change, Commerce, Leading Through Change

May 08, 2020 By Andy Peebler

Is SaaS Ecommerce Right for You?

It seems that every CEO wants to move faster and be more flexible in ecommerce. Sometimes, this is a case of being a good, forward-thinking CEO. But often it's because of technology or tools that hinder speed and agility. These tools are too fragile to handle challenging use cases, or too... Read More

Commerce Cloud, Commerce, Ecommerce, B2B Commerce

May 08, 2020 By Ashwini Zenooz

How a Toronto Hospital Launched a COVID-19 Assessment Solution in Record Time

Women’s College Hospital (WCH), a fully affiliated teaching hospital of the University of Toronto, is normally outpatient only. They don’t have inpatient beds and they don’t have an emergency room. But with a global pandemic occurring, nothing is normal. Recently, the hospital transformed its... Read More

Digital Transformation, IT, Health Cloud, Healthcare & Life Sciences, Leading Through Change, Providers

May 08, 2020 By Caila Schwartz

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

This is the final post in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

May 08, 2020 By Rekha Srivatsan

4 Ways SMBs Can Master Empathetic Digital Marketing

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust. As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They... Read More

Digital Transformation, Small Business, SMB Digital Marketing, Leading Through Change

May 07, 2020 By Ari Bendersky

Why Masks Will Likely Be Necessary at Work Until 2021

Renowned doctor David Agus discusses the nuances of face coverings in the workplace while some businesses weigh their necessity. Welcome to part three in our series about returning to the workplace, in conversation with renowned physician David Agus. Today Dr. Agus discusses the high probability... Read More

Future of Work, Leading Through Change, Leadership Insights, Reopen Safely

May 07, 2020 By Ebony Beckwith

A Discussion on COVID-19 and Race in America

Among the many tragedies of COVID-19, none is more devastating — or personal — to me than how it impacts people of color. A Washington Post analysis revealed that majority-black communities suffer 3x the rate of infections and almost 6x the rate of deaths as majority-white communities. In places... Read More

Business as a Platform for Change, Salesforce Ohana, Leading Through Change

May 07, 2020 By Rohit Mehta

Summer ’20 Sandbox Preview

Update (May 26, 2020): CS194, CS196 and CS198 were incorrectly classified as non-preview sandbox instances. These are preview instances and sandboxes on these instances will receive the Summer ’20 Sandbox Preview on May 29 and May 30, 2020. The Sandbox Preview window for Summer ’20 begins on May... Read More

IT, Platform

May 07, 2020 By Veda Kumarjiguda

How Artificial Intelligence Can Build Empathy in Your Communications

The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. According to Litmus, only a quarter of email marketers feel confident they have a solid communication plan right now. These are the three questions front of mind when... Read More

Artificial Intelligence, Marketing, Leading Through Change, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Lead a Commerce Team Through a Crisis

Is SaaS Ecommerce Right for You?

How a Toronto Hospital Launched a COVID-19 Assessment Solution in Record Time

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

4 Ways SMBs Can Master Empathetic Digital Marketing

Why Masks Will Likely Be Necessary at Work Until 2021

A Discussion on COVID-19 and Race in America

Summer ’20 Sandbox Preview

How Artificial Intelligence Can Build Empathy in Your Communications

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First