360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 16, 2020 By Molly Mecham

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

You expect tech giants and digital native retailers to lead the pack on pandemic response. But a specialty food retailer that grew out of a farmers market stand? Not so much. Yet Stonewall Kitchen responded to the COVID-19 crisis with incredible agility from the moment the first stay-at-home orders... Read More

Customer Engagement, Commerce, Leading Through Change, Retail

May 15, 2020 By Matt Jaffe

Starbucks CEO Kevin Johnson Discusses Crisis Response and Recovery

Salesforce CEO Marc Benioff recently interviewed Starbucks President and CEO Kevin Johnson, reflecting on the company’s response to COVID-19. Starbucks was coming off its strongest holiday quarter when Johnson received news of the COVID-19 outbreak in China. “We had to completely pivot,” Johnson... Read More

Future of Work, CEO, Leading Through Change, Thought Leadership

May 15, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 15, 2020 By Raphael Reznek

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

Mascoma Bank, a Salesforce customer, wrote this article. Small businesses are the lifeblood of our communities. They enrich the places we live and work and provide jobs for our neighbors. We depend on small businesses for a lot — and they depend on help from financial institutions to navigate times... Read More

Customer Engagement, Community Cloud, Financial Services Cloud, Service Cloud, Financial Services, Leading Through Change, Customer Story, Customer Service

May 15, 2020 By Pip Marlow

Staying Positive in the New Normal: Insights From a Top Entrepreneur

“The future of work happened. And it happened on the 11th of March when the World Health Organization announced a pandemic.” For Naomi Simson, Shark from Shark Tank Australia and founder of experience business RedBalloon, the outbreak of COVID-19 was like watching 20 years of her life disappear... Read More

CEO, Future of Work, Leading Through Change, Thought Leadership

May 14, 2020 By Marie Rosecrans

Vulnerability Expert Brené Brown Explains How to Be a Braver Leader

I’ve made exactly zero attempts to hide my love of Brené Brown, so when it came time to offer the small business community advice on resilient leadership, she was top of mind. Last week I had the good fortune to interview her along with a favorite Salesforce customer of mine, Eric Rodriguez from... Read More

Digital Transformation, Leading Through Change, Salesforce Ohana, Small Business

May 14, 2020 By Jesse Sostrin

To Avoid the Secondary Effects of the Crisis, Pause the Business Agenda and Focus on Your People

Jesse Sostrin is Salesforce’s Global Head of Executive Development, which means he spends a lot of time thinking about the future of leadership. He is the author of five books, including “The Manager's Dilemma,” “Beyond the Job Description,” and “Re-Making Communication at Work,” all of which... Read More

Business as a Platform for Change, Leading Through Change, Salesforce Ohana

May 14, 2020 By Megan Hostetler

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Most brands changed messaging in response to the COVID-19 crisis. Others did even more. BELLA+CANVAS, the largest U.S. manufacturer of clothing and apparel, completely shifted their manufacturing capabilities to produce millions of cotton and fleece face masks and updated their marketing message to... Read More

Customer Engagement, Commerce, Leading Through Change, B2B Commerce, Retail

May 13, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

Starbucks CEO Kevin Johnson Discusses Crisis Response and Recovery

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

Staying Positive in the New Normal: Insights From a Top Entrepreneur

Vulnerability Expert Brené Brown Explains How to Be a Braver Leader

To Avoid the Secondary Effects of the Crisis, Pause the Business Agenda and Focus on Your People

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First