360 PERSPECTIVES

How To Connect Silos
and Put Customers First

B2B Ecommerce Will Hit $2 Trillion by 2023

May 07, 2020 By Anna Rosenman

Next up in B2B: A $2 Trillion Ecommerce Prize

B2B ecommerce growth is accelerating as buyers adopt new digital behaviors. Prior to the COVID-19 health crisis, nearly half (48%) of B2B businesses sold products online. And 88% expected to sell online exclusively in the next five years. When stay-at-home orders left businesses unable to conduct... Read More

Commerce, Digital Transformation, Commerce Cloud, B2B Commerce, Ecommerce, Omni-channel

May 06, 2020 By Emily Fultz

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers. According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing, Leading Through Change, Best Practices

May 06, 2020 By Drew Moldenhauer

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

In the early days of COVID-19, I noticed something I’d never seen before on our sales team: field reps reaching out to inside sales reps, asking them for tips on selling – especially related to building remote customer relationships and video conferencing. I’m the inside sales technology leader at... Read More

Digital Transformation, Sales, Leading Through Change, CRM, Customer Story

May 06, 2020 By Gordon Evans

What You Need to Know About Experience Metrics in Ecommerce

What is the return on experience in ecommerce? Even the smallest businesses in the U.S. have a digital presence, usually a website. But that’s not enough. The COVID-19 health crisis proved that you need a digital experience that stands out – across channels for the highest returns on experience... Read More

Commerce, Commerce Cloud, Community Cloud

May 05, 2020 By Ryan Aytay

How We Sourced 50M+ Units of PPE in a Moment of Crisis

A look behind-the-scenes at the team and systems that’ve allowed our employees to do something they never could have imagined. In early March, we mobilized a new taskforce to deliver more than 50M units of PPE to the University of California at San Francisco (UCSF). Thanks to other customers and... Read More

Business as a Platform for Change, CEO, Collaboration, Leading Through Change, Leadership

May 05, 2020 By Ari Bendersky

Dr. David Agus Discusses The Complicated Subject of Contact Tracing for Companies in Our New Era

Today we publish part two in a three-part series where renowned physician Dr. David Agus shares valuable insight into the things companies and employees should consider when thinking about returning to shared office spaces. While the first article focused on health, today Dr. Agus explores how... Read More

Future of Work, Leading Through Change, Leadership, Healthcare & Life Sciences, Work.com, CEO, Reopen Safely

May 05, 2020 By Kai Johnson

How Values-Driven Social Campaigns Help Businesses Make an Impact

Now more than ever, brands are joining in the efforts of giving back and providing assistance during the COVID-19 crisis. Top companies use values-led marketing to help local communities, frontline healthcare workers, and others by shifting the focus from their product to the common good. Most... Read More

Business as a Platform for Change, Leading Through Change, Marketing, Social Media Marketing

May 05, 2020 By Jon Feldman

How to Act Like a Startup with Headless Commerce

You might think startups always have a leg up on enterprises when it comes to innovating quickly and adapting to changing market conditions. After all, they don’t have fixed overhead and older, code-based programs. But I’ll let you in on a secret: It’s possible for an enterprise to be as nimble as... Read More

Commerce, Commerce Cloud, Digital Transformation, Ecommerce

May 05, 2020 By Jamie Olsen

5 Ways to Give on #GivingTuesdayNow

Today is #GivingTuesdayNow, a new global day of giving and unity to support communities and nonprofits around the world in response to the need caused by COVID-19. Salesforce is proud to take part in the #GivingTuesdayNow movement to inspire others to join this wave of generosity, engagement, and... Read More

Business as a Platform for Change, Leading Through Change, Salesforce Ohana

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Next up in B2B: A $2 Trillion Ecommerce Prize

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

What You Need to Know About Experience Metrics in Ecommerce

How We Sourced 50M+ Units of PPE in a Moment of Crisis

Dr. David Agus Discusses The Complicated Subject of Contact Tracing for Companies in Our New Era

How Values-Driven Social Campaigns Help Businesses Make an Impact

How to Act Like a Startup with Headless Commerce

5 Ways to Give on #GivingTuesdayNow

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First