360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 22, 2017 By Kevin Paschuck

From Understanding the Digital Dilemma to Solving the Digital Dilemma

My role over the past 20 years in technology has been a customer partner, industry observer, and organizational leader. In each of these roles, I have consistently seen that there are crucial decision points that determine if an organizational initiative will be successful. Most commonly, these... Read More

IT, Dreamforce, Events, Public Sector

Sep 21, 2017 By Salesforce Staff

How to Generate and Close More Leads with Email Marketing

Getting out there and generating new leads for your business is all well and good, but those leads aren’t going to do much good if you aren’t able to close those leads. A smart business owner knows how to get the leads, and how to close them to make sales. It really isn’t as difficult as you might... Read More

Email Marketing, Marketing, Small Business

Sep 21, 2017 By Marissa Kraines

We’re Dreaming of Equality, Giving, and Big Pitches

On this week’s Road to Dreamforce, we dreamed of a variety of topics. Get started with equality programming at Dreamforce, alongside opportunities to learn about Pledge 1%. Then get inspired by sales leaders in the Quotable Sales Summit. Hear how Heroku is bringing a new dimension to the developer... Read More

Dreamforce, Events

Sep 21, 2017 By Allison Wilson

[Infographic] Why Businesses Are Failing Their Customers

Recent research from NewVoiceMedia exposes significant and surprising gaps between customer preferences and reality. This suggests that businesses across many different sectors are missing out on opportunities to enhance their customer contact centers with technology that could improve the customer... Read More

Customer Service, Customer Experience

Sep 21, 2017 By Ron Pereira

3 Ways to Personalize the Digital Retail Experience

The retail customer experience is something special, whether it’s in-store or online. It’s an opportunity to make customers’ lives easier, or delight them with something unexpected. However, it can be fragile. One negative experience can prompt a customer rant — in a social media feed, on a... Read More

Retail, Marketing Personalization, Marketing, Marketing Cloud

Sep 21, 2017 By Sharadhi Gadagkar

Winter '18 Release is Coming! Your Top 3 Steps for Success

It may only be September, but we're only a few weeks away from delivering our Salesforce Winter '18 Release - arguably our biggest release of the year! The Winter ‘18 Release empowers you and your teams to blaze new trails to innovation with expanded Lightning productivity benefits and Einstein... Read More

Seasonal Release

what to know about internet of things devices

Sep 20, 2017 By Stuart Leung

The New Frontier: What Your Business Needs to Know about Internet of Things Devices

The Internet of Things, commonly abbreviated as the IoT, was first conceptualized and named by Kevin Ashton back in 1999. Within just a few years, this concept became a reality. Mobile smart devices were only the beginning. Halfway through the first decade of the new millennium, connectivity began... Read More

IT, IoT

Sep 20, 2017 By Heike Young

3 Tips for More Profitable Marketing (Plus How They Help You Get Promoted)

Here's a trick question: What do most marketing departments do? Here's Joe Pulizzi's answer: "They're mostly built around advertising. Advertising is still what marketing departments spend money on. They look at who has the audience and then how do I interrupt that?" Interrupting... Read More

Marketing, Marketing Cloudcast

Sep 20, 2017 By Aygun Suleymanova

An Interactive Tour of the Platform that Powers the World’s #1 CRM

How can your business win in today's digitally connected world? Whether you are an employee, a business owner, or an IT exec responsible for delivering applications, everyone is in one way or another a stakeholder to the growing demands of digital transformation. Here at Salesforce, we believe that... Read More

IT, CRM, Customer Experience, Platform

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

From Understanding the Digital Dilemma to Solving the Digital Dilemma

How to Generate and Close More Leads with Email Marketing

We’re Dreaming of Equality, Giving, and Big Pitches

[Infographic] Why Businesses Are Failing Their Customers

3 Ways to Personalize the Digital Retail Experience

Winter '18 Release is Coming! Your Top 3 Steps for Success

The New Frontier: What Your Business Needs to Know about Internet of Things Devices

3 Tips for More Profitable Marketing (Plus How They Help You Get Promoted)

An Interactive Tour of the Platform that Powers the World’s #1 CRM

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First