360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 25, 2017 By Rick Kenney

Holiday Shopping Flash Report: Black Friday Sales Up 32%, Digital Clearly Dominates The Season

Shoppers no longer need to beat a path to stores on Black Friday. With an astounding 32% digital growth on Black Friday, the tide has officially shifted online as consumers are unshackled from the doorbuster sales of year’s past, and are free to shop on their own terms.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 24, 2017 By Meghann York

How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

Marketers are constantly trying to figure out what works, and that challenge drives them to try new things. According to the fourth annual “State of Marketing” report, “On average, marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago — and... Read More

Data Management, Marketing Cloud, Artificial Intelligence

Nov 24, 2017 By Rick Kenney

Holiday Shopping Flash Report: Mobile Wins; Thanksgiving Day Revenue Up 29%

This year, Thanksgiving Day rang up 29% more online sales than 2016, as shoppers once again pulled their (digital) wallets out in advance of the ‘legacy’ shopping holidays of Black Friday and Cyber Monday to unofficially kick off the peak shopping season.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 22, 2017 By Alexandra Siegel

7 Highlights from the Dreamforce 2017 Equality Summit

At Salesforce, we believe our higher purpose is to create a more equal world for all. As our CEO and Chairman Marc Benioff said during the keynote this year, there is something that each and every one of us can do to make the world better and ensure we are bringing everyone along in the Fourth... Read More

Dreamforce, Events, Equality

Nov 22, 2017 By Lisa Lee

My Trailblazer Story: Ivyrevel, the World's First 'Digital Fashion House'

There aren’t many fashion retailers whose moves make news in Women’s Wear Daily as well as TechCrunch. Yet that’s the story of retail trailblazer Ivyrevel, which bills itself as a “digital fashion house” tailored for a digital native generation. Founded in 2013 with backing by Swedish powerhouse... Read More

Retail

Nov 22, 2017 By Megan Hostetler

3 Questions for Trailblazers at Dreamforce

Dreamforce is one of the most exciting times to be in the Salesforce Ohana, and the Marketing Cloudcast was there to bring you live interviews with some trailblazing marketers who are thinking about leveraging Salesforce in new and innovative ways. Our new hosts, Megan Collins and Tina Rozul, are... Read More

Marketing, Marketing Cloud, Dreamforce, Marketing Cloudcast

Nov 22, 2017 By Amanda Nelson

146 Lovable AppExchange Apps at Dreamforce 2017

This year, Dreamforce was a place where we all came together to experience, learn, connect, and grow. With 25+ AppExchange sessions, eight Demo Jams, Dreampitch, Startup Valley, the AppExchange Den, 50+ AppExchange theater sessions, 20+ Appy Street Team members, an exciting keynote, and one huge... Read More

AppExchange, Dreamforce, Events

Nov 21, 2017 By Jody Kohner

4 Lessons I Learned In Salesforce’s New Leadership Program

I'm halfway through Salesforce's new executive development program, Leading Ohana (Ohana means family in Hawaiian), and I can confidently say that I have never felt more vulnerable. But I'm all the better for it. The program, which started in June, has made me completely rethink and reevaluate my... Read More

Careers, Leadership

Nov 21, 2017 By Keith Samuel

Aspect Software Unifies Their Sales Processes with Sales Path

“It’s more than a modern look. We’ve used Sales Cloud Lightning to change the overall sales experience.” --Linsay Miller, Director of Sales Analysis & Data Governance For over 40 years, Aspect Software has helped its clients improve their customer experience with contact center, self service,... Read More

Sales, Lightning

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Holiday Shopping Flash Report: Black Friday Sales Up 32%, Digital Clearly Dominates The Season

How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

Holiday Shopping Flash Report: Mobile Wins; Thanksgiving Day Revenue Up 29%

7 Highlights from the Dreamforce 2017 Equality Summit

My Trailblazer Story: Ivyrevel, the World's First 'Digital Fashion House'

3 Questions for Trailblazers at Dreamforce

146 Lovable AppExchange Apps at Dreamforce 2017

4 Lessons I Learned In Salesforce’s New Leadership Program

Aspect Software Unifies Their Sales Processes with Sales Path

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First