360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 01, 2017 By Meghann York

How CMOs Are Using Micro-Moments to Transform the Customer Experience

According to the fourth annual “State of Marketing” report, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience. How can brands use micro-moments to create better — and more... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Dec 01, 2017 By Robert DeSisto

Why Everyone Wins in the Salesforce Economy

It was 11 years ago when Salesforce briefed me at Gartner about this new idea called Salesforce AppExchange. It was a concept that would enable customers, implementation partners and ISV providers to share and/or monetize applications in the cloud. The value proposition was simple: build, innovate... Read More

Cloud

Nov 30, 2017 By Julia Foster

How to Thrive in HR in the Age of Digital Disruption

In an age of digital disruption, technology is transforming every aspect of a company including employee recruitment and managing a 21st-century workforce. In order to keep up the evolution, HR and business leaders can no longer operate in their old paradigms. Are you prepared for this new... Read More

Cloud, Learning, Innovation, Leading Edge

Nov 30, 2017 By Tara Stephens

'Tis the Season for Sustainability! Get Tips for Going Green

Aniko van der Lee, Lead Software Engineer and sustainability champion, is joining the ranks of our Salesforce Women of the Month as November’s honoree. Congratulations, Aniko! It’s no surprise that the #SalesforceOhana nominated Aniko for her incredible dedication to living a socially conscious... Read More

Careers

Nov 30, 2017 By Eric Lessard

If You Do Business in the EU, the GDPR Applies To You. Here’s What We’re Doing

On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) will take effect, impacting every retailer conducting business in the European Union (EU). The GDPR expands the data privacy rights of EU citizens and places new obligations on merchants who handle EU-based personal data. Salesforce Commerce Cloud is here to help our customers prepare for this major change.... Read More

Commerce, Retail Insights, Commerce Cloud

Nov 29, 2017 By Megan Hostetler

The Day-to-Day Life of a Social Media Consultant

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Well you can find out during this week’s Marketing Cloudcast episode! On this week’s episode we met with Meg Connolly, who has done just about everything when it comes to social media marketing. She has managed wildly successful... Read More

Marketing Cloud, Marketing, Social Media, Marketing Cloudcast

Nov 29, 2017 By Priscilla Lee

Top 10 Salesforce Platform Highlights from Dreamforce 2017

Dreamforce 2017 was the biggest and most memorable for the Salesforce Platform. With different demos, activities, booths, and sessions all over the Dreamforce campus, we have highlighted the top 10 for you. If you didn’t make it to Dreamforce, we have you covered. 1. Check out the exciting... Read More

Dreamforce, Events, Platform

Nov 28, 2017 By Shelley Bransten

How Salesforce Enabled Retailers to Power the Busiest Shopping Days of the Holiday Season

In September, we predicted that Black Friday would be the busiest digital shopping day of the holiday season, exceeding Cyber Monday as the busiest digital shopping day for the second year in a row. Not only were we right, but according to our data, digital commerce, mobile and personalization... Read More

Retail, News, Holiday Readiness

Nov 28, 2017 By Jessica Langston

Inside the Trailblazer Community: Dreamforce Global Gatherings

The thriving Salesforce Trailblazer Community loves to connect, learn, and have fun — and Dreamforce is an incredible time for the Ohana to come together! But the magic doesn't stop after one incredible week in San Francisco — because an amazing group of Trailblazer Community Group Leaders have... Read More

Events, Learning

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How CMOs Are Using Micro-Moments to Transform the Customer Experience

Why Everyone Wins in the Salesforce Economy

How to Thrive in HR in the Age of Digital Disruption

'Tis the Season for Sustainability! Get Tips for Going Green

If You Do Business in the EU, the GDPR Applies To You. Here’s What We’re Doing

The Day-to-Day Life of a Social Media Consultant

Top 10 Salesforce Platform Highlights from Dreamforce 2017

How Salesforce Enabled Retailers to Power the Busiest Shopping Days of the Holiday Season

Inside the Trailblazer Community: Dreamforce Global Gatherings

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First