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How To Connect Silos
and Put Customers First

Jul 11, 2018 By Andrew Randall

New AppExchange Filters Bring Government Cloud Users More Ready-to-use Apps Faster

Today Government Cloud users have new AppExchange filters to find more ready-to-use apps faster. In this article, you’ll learn which re-integrated apps on the AppExchange work with Salesforce Government Cloud and find out what apps are FedRAMP authorized. What’s new for the public sector These... Read More

AppExchange, Apps, Platform, IT

Jul 11, 2018 By Jeff Elder

It's Here: The Next Generation of Service Cloud Einstein

Einstein Bots for Service, Salesforce's AI-powered bots for customer service, are now generally available and helping companies help their customers in more intuitive, seamless ways. Companies including Hulu, the television-streaming company, can now use machine learning and natural language... Read More

Service Cloud, Einstein, IT

Jul 11, 2018 By Vinod Kumar

Digital Commerce Benchmarks: Add-to-Cart Rate

The add-to-cart rate measures the percentage of sessions where a shopping basket was created; it is a strong signal (but not the final signal) of buying intent. For the purposes of benchmarking performance for global brands, we analyzed add-to-cart data for about 2,000 sites over a 4-year period, and we uncovered some interesting trends.... Read More

Commerce, Ecommerce, Shopper Experience

Jul 10, 2018 By Anthony Chiulli

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

You may have heard pundits talk about how “email is dead” in light of new and emerging digital marketing technologies. However, email marketing continues to be an efficient, effective, and tried-and-true workhorse for marketers to this day. In fact, it’s hard to dispute the value of a marketing... Read More

B2C Marketing, Email Marketing, Holiday Readiness, Marketing

Experience Innovation: the Salesforce and Google partnership on Display at Google Cloud Next '18

Jul 10, 2018 By Nick Johnston

Experience Innovation with the Salesforce and Google Partnership at Google Cloud Next '18

San Francisco will welcome thousands of technologists and industry thought leaders on July 24-26 for three jam-packed days of learning and inspiration at Google Cloud Next '18. For those of you who don't already know, Next ’18 is Google's annual developer conference. Developers — and pretty much... Read More

Marketing Cloud, Events

Jul 10, 2018 By Anna Hendry

Give the Ultimate Elevator Pitch and Your Startup Could Be on the Main Stage at Dreamforce

With thousands of attendees, hundreds of thousands of online views, seven incredible winners from across the globe and $800,000 invested so far, our startup pitch competition Dreampitch has become a worldwide favorite in the Salesforce Ohana. After all, there’s nothing more exciting and... Read More

Events, Dreamforce, IT

Jul 09, 2018 By Sabrina Barekzai

4 Compelling Topics Coming to Season 2 of the 'Blazing Trails' Podcast

It's back and better than ever! So, plug in your headphones. It's time for Season 2 of the Blazing Trails podcast. For those who missed it last year, Blazing Trails is our premier thought leadership podcast, featuring compelling interviews at Salesforce events, including Dreamforce. On Season 1... Read More

Dreamforce, Events

Jul 09, 2018 By Megan Reynolds

Marketing Cloud June 2018 Release Is Live!

The latest Marketing Cloud release went live on June 23 – and is packed with new features to help marketers create more personalized customer journeys, gain a full view of customers across known and unknown interactions, and send customers emails with confidence. Take a moment to watch our New... Read More

Marketing Cloud, Marketing

Jul 06, 2018 By Regis Crawford

Own The Moment With Real Time Interaction Management

Today’s consumers expect more personalized and human interactions with brands due to the increased prevalence of technology and automation. Marketers can meet these elevated consumer expectations by using real-time interaction management, or RTIM, to collect data and information about how consumers... Read More

Marketing Cloud, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

New AppExchange Filters Bring Government Cloud Users More Ready-to-use Apps Faster

It's Here: The Next Generation of Service Cloud Einstein

Digital Commerce Benchmarks: Add-to-Cart Rate

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

Experience Innovation with the Salesforce and Google Partnership at Google Cloud Next '18

Give the Ultimate Elevator Pitch and Your Startup Could Be on the Main Stage at Dreamforce

4 Compelling Topics Coming to Season 2 of the 'Blazing Trails' Podcast

Marketing Cloud June 2018 Release Is Live!

Own The Moment With Real Time Interaction Management

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First