360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 06, 2016 By Kyle Christensen

When Email Marketing and Phones Unite, Everybody Wins

What do we digital marketers do best? We run campaigns using email, paid search, display ads, retargeting and web content to drive people toward an online conversion-whether that's a purchase, event sign-up, or content download. Then we use a marketing automation or analytics tool to track... Read More

Marketing, Email Marketing, Mobile Marketing

May 06, 2016 By Megan Hostetler

25 Best Practices to Drive Mobile Engagement in 2016

Looking to increase your mobile subscriber list and drive engagement with mobile email, SMS/MMS, group messaging and push notifications? Of course! In the spirit of the SMS maximum of 160 characters, here are 25 tips and tricks to help you get the most from mobile marketing.Honor permissions.... Read More

Marketing, Digital Marketing, Mobile Marketing

Apr 22, 2016 By Devon McGinnis

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

Once a fringe channel, mobile marketing has become a mainstay. But it didn't happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the "third annual year of mobile."In 2016, at last, the momentum behind mobile marketing has tipped the... Read More

Marketing, Digital Marketing, Mobile Marketing

Feb 06, 2015 By Heike Young

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

Under Armour now owns the world's largest digital health and fitness community. With Under Armour's acquisition of health app MyFitnessPal ($475 million) and social fitness network Endomondo ($85 million), the apparel company is now sitting on a massive audience of connected health... Read More

Marketing, Social Media Marketing, Mobile Marketing

Nov 19, 2014 By Gina Mueller

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

Last week, Matthew Hutchison, Senior Director, Product Marketing for Salesforce Marketing Cloud, and Jim Eup, Principal Product Marketing Manager Salesforce Marketing Cloud, kicked off the first webinar of the Marketing Cloud Webinar Series with "Journey Builder for Apps: Bring the Customer... Read More

Marketing, Customer Journeys, Mobile Marketing

Nov 17, 2014 By Devon McGinnis

Black Friday, Geolocation & the Customer Journey

Picture this, Dear Shopper: you're power-walking through the mall on Black Friday, on a mission to find that [Elsa doll, smartwatch, pair of Air Jordans-insert your own list here]. And then your phone buzzes with an app alert from the retail location around the corner, offering 15% off your... Read More

Marketing, Email Marketing, Mobile Marketing

Oct 24, 2014 By Renaud Sicard

Refresh: The Mobile App Making Sales Teams Smarter

Refresh is a new app offered through Salesforce's AppExchange. It allows relationship-driven business communication by improving users' experiences by granting sales teams to enable essential contact information for customers or prospects in your network. The mobile app was launched last April... Read More

Marketing, Digital Marketing, Mobile Marketing

Oct 21, 2014 By Lauren Esposito

Movable Ink and Best Western Take Device Targeting Further

Best Western Increases App Downloads 143% With Deep Linking and Device Targeting Based in Phoenix, Arizona, Best Western International Inc. was founded in 1946 by California-based hotelier M.K. Guertin as an informal referral system among its member hotels. Since then, Best Western has become the... Read More

Marketing, Email Marketing, Mobile Marketing

Oct 08, 2014 By Drew Beechler

8 Best Practices for Facebook Mobile App Ads

Last week I wrote a beginner's guide to Facebook mobile app ads and discussed the different Facebook mobile app ad units and the benefits of using Facebook mobile app ads. As a refresher, last year Facebook launched mobile app install ads and mobile app engagement and conversion ads that are... Read More

Marketing, Digital Advertising, Mobile Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

When Email Marketing and Phones Unite, Everybody Wins

25 Best Practices to Drive Mobile Engagement in 2016

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

Black Friday, Geolocation & the Customer Journey

Refresh: The Mobile App Making Sales Teams Smarter

Movable Ink and Best Western Take Device Targeting Further

8 Best Practices for Facebook Mobile App Ads

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First