Feb 20, 2014 By Drew Beechler

@UnicefUSA Launches New Mobile #TapProject Campaign

The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean water and sanitation, nutrition, education,... Read More

Marketing, Digital Marketing, Mobile Marketing

Feb 04, 2014 By Lauren Esposito

QR Codes and Mobile Landing Pages for List Building & Engagement

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR codes has largely worn off, and that's a good thing. Now QR codes are... Read More

Marketing, Digital Marketing, Mobile Marketing

Jan 27, 2014 By Heike Young

Push It, Baby: How to Send Better In-App Messages

So you've invested time and resources in a branded mobile app for your company. But how do you make sure customers not only download it, but also stay engaged with it over time? Smartphone users have dozens of apps installed on their phones and competing for attention. An estimated 82 million apps... Read More

Marketing, Digital Marketing, Mobile Marketing

Jan 22, 2014 By RJ Talyor

How to Plan for Perfect Marketing on Every Mobile Touchpoint

The time is now: every marketing touchpoint must be orchestrated for a mobile experience. If you need the stats to know it's true, consider that smartphone ownership in the US is now trending over 60%, and mobile email opens are now resting comfortably at 51%. Customers increasingly turn to... Read More

Marketing, Digital Marketing, Mobile Marketing

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

@UnicefUSA Launches New Mobile #TapProject Campaign

QR Codes and Mobile Landing Pages for List Building & Engagement

Push It, Baby: How to Send Better In-App Messages

How to Plan for Perfect Marketing on Every Mobile Touchpoint

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

@UnicefUSA Launches New Mobile #TapProject Campaign

QR Codes and Mobile Landing Pages for List Building & Engagement

Push It, Baby: How to Send Better In-App Messages

How to Plan for Perfect Marketing on Every Mobile Touchpoint

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First