360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing

Mar 11, 2019 By Ronnie Brant

MWC19 Barcelona Rewind: Top 6 Moments to Look Back On

It’s hard to believe that MWC19 ended just over ten days ago. MWC took over Fira Gran Via in Barcelona, Spain. Over 100,000 key decision-makers and 2,400+ exhibitors came together to explore the hottest topics influencing the mobile industry. The Congress keeps growing, and it’s remarkable how many... Read More

Communications, Mobile, Mobile Marketing

Oct 05, 2018 By Harnil Oza

Artificial Intelligence Is About to Supercharge the Mobile Experience

Artificial Intelligence (AI) is all the buzz among tech geeks and the broader IT world today. In fact, it’s quickly become one of the most powerful technological developments in recent memory, having the potential to change and impact the customer experience in meaningful ways for years to come.... Read More

Artificial Intelligence, Mobile, Mobile Marketing

Feb 26, 2018 By Scott Edmonds

What are Consumers Doing on their Smartphones, Anyway?

Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing... Read More

Marketing, Mobile Marketing, Mobile

17 Top Holiday Mobile Marketing Strategies for 2017

Oct 19, 2017 By Melinda Krueger

17 Tips for 2017 Holiday Mobile Messaging Strategies

Are you ready to make the most of the most personal, most powerful in-box in the world? Use this checklist to prepare your Push and SMS message programs for the 2017 retail holiday season.... Read More

Retail, Mobile Marketing, Marketing, Holiday Readiness

Jul 10, 2017 By Gina Lux

So you want to do delivery? Make it mobile.

The game is changing when it comes to buying groceries: The pool of consumers who purchase groceries digitally is expected to jump from 19% in 2016 to 31% in 2017, according to an eMarketer survey of more than 500 internet users. Rachel Kucan, my fellow marketing consultant, and I have recently... Read More

Marketing, Digital Marketing, Mobile Marketing

Jan 13, 2017 By Zachary Reiss-Davis

To Advertise to the World, Just Use Facebook and Google Mobile Apps

Every digital marketer knows that they need to have a "mobile strategy". In fact, marketing executives started demanding answers to "what's our mobile strategy" many years ago. As Benedict Evans said in his latest "Mobile is Eating the World" presentation, it's now... Read More

Marketing, Digital Advertising, Mobile Marketing

Dec 13, 2016 By Megan Hostetler

30 Billion Reasons to Mobilize Your Customer Journey

30 billion. That's the number of mobile moments that occur every day in the U.S. alone. The mobile revolution has not only reshaped how customers interact socially, but how they act economically as well. Every avenue of their lives is interconnected and intertwined with the focal point being... Read More

Marketing, Digital Marketing, Mobile Marketing

Dec 05, 2016 By Melinda Krueger

4 Redeeming Coupon Tips for Mobile Retail Marketers

Consumers love coupons. Coupons make customers more likely to visit a store, increase basket size, close the deal if they are wavering, generate loyalty and build brand awareness. (For all the facts, see this great research by Sucharita Mulpuru of Forrester Research and RetailMeNot.) According... Read More

Marketing, Digital Marketing, Mobile Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

MWC19 Barcelona Rewind: Top 6 Moments to Look Back On

Artificial Intelligence Is About to Supercharge the Mobile Experience

What are Consumers Doing on their Smartphones, Anyway?

17 Tips for 2017 Holiday Mobile Messaging Strategies

So you want to do delivery? Make it mobile.

To Advertise to the World, Just Use Facebook and Google Mobile Apps

30 Billion Reasons to Mobilize Your Customer Journey

4 Redeeming Coupon Tips for Mobile Retail Marketers

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First