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Ben is the Director of Operations at Oktopost, a social media marketing tool for B2B companies. Before joining Oktopost he built the lead demand activities for Nolio, where he also played a major role in developing the company's inside sales department. Social Media played a key role in the lead generation program and Ben formed strategic programs that harnessed social networks to increase inbound lead activities.
Apr 22, 2016 By Ben Green
Your company has its social media followers, the question is, are you able to engage them enough so that they feel compelled to dig deeper and become customers? Beyond just implementing tactic after tactic, it’s important to make sure your B2B social media marketing is optimized to improve your... Read More
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