According to Hank Barnes at Gartner, 68% of the buying process has no direct involvement with the vendor, their partners or the vendor’s specific content and information. He stresses that buyers “have access to all this stuff from vendors, but making sense of it, interpreting it, understanding that...
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The experience of employees who work at your company speaks volumes about the kind of organization it is.
Taking care of your employees and making them want to show for work — and put in their best effort — is what sets the most successful companies apart from the rest.
New research based on 252...
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In today’s increasingly connected world, it’s more important than ever for sales reps to adapt to the evolving B2B environment. Buyers are more connected, more informed, and more susceptible to peer influence on their purchase decisions.
The power of social media can help sales forces relate to and...
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Attention is currency in the digital marketing world. And with more consumers blocking ads, skipping ads, and developing ad blindness, attention for your messages is becoming scarcer just about everywhere…but not in the email inbox.
The average time spent reading an email increased by nearly 7% to...
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Business development deals are notoriously time-consuming and difficult to scale. Teams tend to focus on one big, highly customized negotiation at a time, limiting their ability to ramp up digital deals with midsize and smaller partners — especially when payout is performance-based.
While this...
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Did you know that 1/3 of all time spent online is spent on social media? From Snapchat's successful IPO to the latest Instagram Story features, social media is constantly on the news, buzzing in our smartphones, and helping your customers build relationships with brands.
You probably already know...
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For those who call ourselves marketers, the customer experience is now our battleground.
Customer satisfaction is the #1 success metric for marketers today. And 64% of consumers — and 80% of business buyers — expect companies to respond and interact with them in real time, according to Salesforce...
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"Selling hello doesn't have an ROI. It's about building relationships." –Gary Vaynerchuk, American entrepreneur, and speaker.
What do more than two billion people in the world have in common? They create and build relationships through Internet-based social media. But ironically, in recent years,...
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Swiss legend has it that William Tell shot an apple off his son’s head with an arrow. The boy from the story is probably lucky William Tell didn’t take a modern marketing perspective — shoot 10 arrows, and call it a success if one hits the target.
To put it in a less medieval perspective,...
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