If you’re a B2B marketer, you probably deal with one or more of these on a daily basis: email marketing, lead generation, social media, search marketing, and the list goes on. For many marketers, the day is spent juggling each of these in turn, the only respite coming in the form of lunch or a...
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The process of marketing your product or service continues
to evolve, as modern techniques replace more traditional approaches. Understanding
and implementing the latest methods can make a big impact on your marketing
team’s productivity and effectiveness, the growth of your small business,...
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How many times do you have to contact or
interact with a customer before they’re ready to buy?
There’s no single answer, of course. It
depends on your industry, your products, the individual customer, their history
with you, etc.
But almost without exception, the answer is
never “once”.
The more...
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If you listen to
the buzz across the web, you may come to the conclusion
that outbound marketing is passé. According
to much of the online chatter, outbound marketing techniques (such as direct
mail, telemarketing, and advertising), are dead.
It’s fashionable to talk about their...
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Many sites offer free white papers, case studies, or resources in exchange for visitor
information. If you do this and your white paper doesn't contain valuable information, your visitors
won’t download it.
You’re asking for something extremely
valuable to both you and the visitor: their...
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We all want more leads, however,
there are so many articles on lead nurturing and they all say different things.
So what should you do? What do you really need to know to create a great lead
nurturing program? It’s easy, just follow these three steps.
1. One to One
Don
Peppers wrote...
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Being active on social networks before, during, and after an
event is critical to your promotional strategy and successful attendee
engagement. Since events, like Dreamforce, are in real-time, attendees often
use social networks to get updates and to participate in a live
environment. ...
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Making
a genuine connection with someone unexpected is one of life’s small graces.
While much of those warm interactions are left to chance, customer-first businesses
seek to make those connections by design. But finding and forging relationships
with customers isn’t merely about emotional...
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Ready to adopt these powerfully simple social media-supported
methods to attract more customers and media coverage while spending less? Take a look at these five solutions below and notice how each method can build on the success of the previous
one.
1. Be the Most
Highly-Recommended Business in...
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