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Ian Brodie
Ian Brodie is the author of "5 Simple Marketing Tweaks That Will Get You More Clients". He teaches consultants, coaches and other professionals how to attract and win more clients and was recently named one of the Top 25 Global Influencers in Sales and Sales Management by OpenView Labs.
Email is a core part of almost every marketing strategy. Whether it’s for ongoing nurture of a subscriber base or one-off outreach to high-value prospects, email offers a huge ROI if you can get it right.
And the first thing you need to get right is that your potential clients and customers have to...
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Anyone who’s ever started a blog eventually hits a slump.
If you’ve been there you’ll know what I mean. Suddenly the steady flow of ideas that drove your content production grinds to a halt. Every word has to be dragged out of your brain. And nothing you write seems up to scratch.
So you stop for a...
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New year. Fresh start. Fresh hopes. Unfortunately for many salespeople and business owners, those hopes will be crushed pretty quickly in 2014 if they fall into the same critical traps they did in 2013.
Now don’t get me wrong, I’m not talking about the sort of mistakes novices or bad...
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How many times do you have to contact or
interact with a customer before they’re ready to buy?
There’s no single answer, of course. It
depends on your industry, your products, the individual customer, their history
with you, etc.
But almost without exception, the answer is
never “once”.
The more...
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From the 60s through to the 80s, David
Ogilvy was the King of Madison Avenue. And some of his less well-known
marketing strategies are tailor-made for today’s marketing environment, where
so much focus is now creating great content.
Back in the day, clients from Rolls Royce
to Schweppes to...
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