Marketing automation was designed to make life easier, and few need that more than salespeople. Unless you’ve been in a sales position, it’s hard to appreciate all of the elements and variables sales juggles in one day.
With dozens, and sometimes hundreds, of prospects to keep track of,...
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Every
business owner believes that their product, service or solution is the best
thing since sliced bread. In fact entrepreneurs need to fervently believe in
what they are selling. Otherwise, why offer it?
However,
editors, columnists and bloggers are inundated with hundreds of press...
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30% of B2B marketing budgets are spent on content according to the 2013 B2B
Content Marketing Report, yet a whopping 50% of vendors’ content is
ignored by prospects according to New Business Strategies’ research. You can sidestep this expensive loss of money and prospect-attracting
opportunities...
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87% of marketers have indicated that content marketing is a key
part of their marketing strategy, surpassing SEO, events and other initiatives.
These marketing
organizations are hard at work establishing the infrastructure for their own
publishing house, striving to be the one-stop shop for...
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Most
business leaders know that innovation is important in the same way that an
umpire understands why a player can't run straight to second base. It's an
accepted parameter that if ignored, would fundamentally change the game.
In
fact, 61% of CEOs worldwide say that Innovation is a...
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The biggest challenge for most small businesses owners is attracting and keeping customers without wasting time or money. You usually have small teams, sparse budgets and no one dedicated full time to social media engagement. But that does not mean you can’t become top-of-mind to your customers....
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Like it or not, attention span
research by Statistic Brain says I get eight seconds to convince you to
stay on this page – so I’ll cut to the chase. No matter your message or
communication channel you need to seize the attention of your
information-overloaded, click-obsessed audience in the first...
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About 90,000 people gathered
in New York this past week for Advertising Week. You may not have even noticed
the extra thousands of people in the middle of the always-busy Times Square,
but for those of us in the advertising industry, the event was hard to avoid.
Those looking for the
latest...
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Salesforce employee, Dave Thomas, Tweets about Salesforce content.
Who knows your business as well (if not better) than you do?
The people who work in your business, of course! And I’m not talking about a sales
staff. I’m talking about your nuts-and-bolts employees who know the everyday
ins...
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![How Marketing Automation Helps Sales Performance [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/10/6a00e54ee3905b8833019affdb8460970.jpg)
![Put a Stopwatch in Your Marketing Toolkit [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/10/6a00e54ee3905b8833019affc1ca8e970.jpg)
