Author Walter Isaacson
has written the biographies of Benjamin Franklin, Albert Einstein, and recently, Steve Jobs. As a
keynote speaker at ExactTarget’s Connections 2013, Isaacson shared that just
being smart was not what made these men great leaders and innovators. “You probably know a lot of...
Read More
LinkedIn places a lot of emphasis on the
technology sector. In fact, some 238 million members use the web site to
educate themselves on new technologies and trends, and to discuss that
information with others, including experts, peers, clients, and prospects. With this...
Read More
Many people
may think of Dreamforce as a sales and technology conference. We beg to
differ. Dreamforce is a must for
marketing professions. Here are five reasons why.
1. The
Introduction of ExactTarget Marketing Cloud
This year we are taking marketing to the next
level with...
Read More
From content to advertising, the digital era is driven by SEO. Good SEO is the lifeblood of any successful company in the technological age and the purpose behind most online campaigns. Who better then SEO experts to speak on the future of marketing?
That's exactly what we did for our most...
Read More
Just because you have a prospect's contact information doesn't mean they're ready to hand over their credit card, or want to talk to you on the phone.
As difficult as obtaining a sales lead can be, it's just one step in the larger sales process.
Converting that lead into an actual...
Read More
Almost daily I’m asked, “Should Sales be responsible for lead nurturing?” To these ears, that’s a silly question. After all, the motivations of Sales and Marketing are very different – and Sales is ill equipped to do lead nurturing.
Definition: Lead nurturing is the process of sharing...
Read More
More than 5,000 marketers from around the globe have gathered in Indianapolis for Connections 2013. The seventh annual event is hosted by ExactTarget, now part of the salesforce.com family.
Anchoring Thursday’s sessions was the social keynote, featuring the leaders of the Salesforce...
Read More
Author Jim Collins likes to challenge people about leading
during times of inflection. Known for his bestselling book, Good to Great, plus five other titles, Collins says that exerting leadership during these key
periods is how you create something great. Collins adds that marketing is at...
Read More
More than 5,000 marketers from around the globe have gathered in Indianapolis for Connections 2013. The seventh annual educational and inspirational event is hosted by leading SaaS provider of digital-driven marketing, ExactTarget.
Kicking off day one's afternoon sessions was the...
Read More
![SEO Experts on the Future of Marketing [INFOGRAPHIC]](http://www.salesforce.com/etc/designs/blogsRedesign/images/default.jpg)
![Lead Generation: The Differences Between Online and Offline Leads [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/09/6a00e54ee3905b8833019aff957244970.jpg)
