If you already have a CRM, then you’re probably
well-versed in the art of tracking sales opportunities, managing customer
relationships, creating tasks, and providing customer support. But what about
more marketing-focused processes like lead qualification, lead nurturing, email
marketing, and...
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Unless you moonlight as a rock star, presidential candidate, or famous quarterback, you may never know the experience of performing for thousands of screaming fans. But marketers have the opportunity to create those same enraptured audiences—around their brands.
Great content, beautifully...
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Social media can seem like a luxury for small business owners. With your daily To-Do list overflowing with hiring decisions, managing payroll and watching your businesses' bottom line, who has time to tweet, post a photo on Facebook or write a blog post?
While its true that social media may...
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While the effectiveness of email marketing has recently become a point of contention among marketers, a 2013 study by iContact confirms that email is still a worthwhile part of an SMB marketing strategy. With a sample size of 601 marketing decision makers, the study indicates that 91 percent of...
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In an industry that's constantly changing, there's one truth that you can always rely on, regardless of the trends, tools, or stats that are currently making headlines:
Be the kind of company your customers need.
In other words, become a customer company—a company that enhances the...
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Lack of messaging alignment around how products create value
is a problem for most companies. And lack of alignment around communicating
the value delivered by a company and its solutions is all too common. There is a lot at stake; Craig Rosenberg cites a research
from Sirius Decisions that “B2B...
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How can you
develop reach and resonance across social, digital, cross generational or
cultural boundaries? How do you build the communication mindset and skillset that helps you inspire
the best in yourself, your people and your audience?
Developing a
message that stands out starts...
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As marketing automation continues to rise in popularity, it may seem like just another tool to tack onto a growing list. Marketers and sales reps alike have spent the last few years obsessively collecting as many new technologies as they can fit into their browser's bookmark bar. These new...
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At Dreamforce this year, we'll be discussing the topic of "From Likes to Leads", in which we examine traditional social media metrics and ROI, then look at more thorough ways to measure beyond just Likes and equivalent behaviors. That said, it's time to disabuse a misperception...
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![How to Survive (and Thrive) in the Customer Revolution [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/10/6a00e54ee3905b8833019b0080eac5970.jpg)
