The last decade has seen tremendous advances in how companies market to and transact with customers in an increasingly digital world. However, other than advances in CRM and marketing automation, not much has changed in how sales people learn about and interact with prospects. The time is right...
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A customer community is a vital catalyst for businesses that want to differentiate based on customer experience. Vibrant communities create collaborative partnerships with customers, providing first-hand insight into their wants and needs, while simultaneously elevating the level of accountability...
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