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Up to 70% of content created by B2B marketing teams is never used
by sales, according to SiriusDecisions.

While this number is certainly too high, it's not surprising when you consider that sales teams almost never work with their content counterparts to create content. But I'll let you in on a secret:

Marketing desperately wants to create content that you as a salesperson will love.

Seriously, it's true. You are the experts, out there on the front lines every day, talking to potential customers about their business problems, listening to their wants, and catering to their needs. You have all the information marketing needs to create content that will grab a prospects attention immediately and refuse to let go. Content that delivers real value and moves your prospects closer to purchase. You just need to share it.

We've created the infographic below to share three ways you can help marketing create content you've always wanted:

  • Share Questions, Comments, and Feedback
  • Share Your Content Needs
  • Collaborate to Create Content.

View the infographic below for even more information.

For even more information on how sales can get the most out of the content marketing explosion, view the complete ebook on SlideShare!