Jan 23, 2015 By Brett Stineman

Is Your Marketing Missing the Mark?

I have spent 15 years in software technology creating marketing content: for different types of users, buyers, phases of the purchasing cycle, industries and solution areas…and on and on. As content is being developed, I typically work with campaign teams to determine how to make the... Read More

Data.com, Marketing

Oct 07, 2014 By Brett Stineman

#DataDash at #DF14: Play, Learn, and Help a Great Cause!

So, you’re coming to Dreamforce – we can’t wait to see you! Do you have your checklist of items for San Francisco’s biggest event of the year? √ Luggage √ Hotel √ Dreamforce pass √ Top sessions √ Evening events _ #DataDash challenges Wait, you haven’t planned to participate in the #DataDash? Do... Read More

Data.com, Dreamforce, Events

May 21, 2014 By Brett Stineman

Why Lead Nurturing Done Right Aligns Sales and Marketing

Do you remember the 1990s relationship advice book, Men Are from Mars, Women Are from Venus? Even if you don’t, the title basically sums up the premise: both genders have unique needs and behaviors. The book was written to provide advice for improving relationships by helping each to better... Read More

Marketing

May 02, 2014 By Brett Stineman

How Tableau Software Tuned Their Sales Engine for Peak Performance

When companies are looking to grow their business, they tend to focus on ramping up their sales teams. After all, sales is the engine that brings in the revenue. But, if you have ever been a part of a sales team, or even just closely interacted with sales reps, you have seen how important it is... Read More

Data.com, Sales

Mar 04, 2014 By Brett Stineman

Does Your Growth Strategy Match Your Trajectory? [Free Webinar]

After watching coverage during the recent Winter Games, I found myself most engaged by the alpine skiing events – probably not surprising, as I have been a skier for almost 40 years. But I also realized that these events fascinate me because they provide an interesting comparison to how companies... Read More

Featured, Sales

Feb 07, 2014 By Brett Stineman

What to Do When 100 Years of Data Isn't Enough

Let’s say you are with a company that has been around for some time, perhaps 100 years. You would probably have a good understanding of your customers, otherwise you wouldn’t have survived and thrived for so long. As time has passed, your business has evolved and your customers have too (and many... Read More

Featured, Sales

Jan 20, 2014 By Brett Stineman

Is Your Growth Strategy Really Strategic?

How do you plan to grow your business over the next year? Are you: Expanding market share within a specific industry? Up/cross-selling to existing customers? Bringing new products to market? Entering new markets with your current products/services? In many cases, growth may be dependent on a... Read More

Sales, Small Business

Jan 06, 2014 By Brett Stineman

The Party's Over: Are You Ready to Tackle Your 2014 Sales Plan?

“Happy New Year!” your CEO says, “Now that we’re through with that, let’s get down to business. How are we going ramp our sales to meet those new revenue targets?” This is the question being asked in companies around the world, and the response that frequently comes back from their sales teams... Read More

Data.com, Featured, Sales

Oct 23, 2013 By Brett Stineman

It Takes More Than Sales Superstars to be Best in Class

OK, you’ve steadily built up your sales team with a set of top-notch account execs to go out and find great prospects and close deals. Now it’s just a matter of watching the revenue rain down, right? In the world of B2B sales, we tend to emphasize the role of the individual... Read More

Sales, Small Business

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Brett Stineman

Is Your Marketing Missing the Mark?

#DataDash at #DF14: Play, Learn, and Help a Great Cause!

Why Lead Nurturing Done Right Aligns Sales and Marketing

How Tableau Software Tuned Their Sales Engine for Peak Performance

Does Your Growth Strategy Match Your Trajectory? [Free Webinar]

What to Do When 100 Years of Data Isn't Enough

Is Your Growth Strategy Really Strategic?

The Party's Over: Are You Ready to Tackle Your 2014 Sales Plan?

It Takes More Than Sales Superstars to be Best in Class

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

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Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific