I have a confession to make, and it's shocking-I still have an iPhone 4S.
In case you have forgotten what that is, it is the fifth generation of the iPhone, and came out in 2011. Since mobile technology years are like dog years, this phone is basically 25 years old.
My mobile carrier has informed...
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Cori Hemmah is a salesperson’s dream. That’s because of her unwavering opinion of what her main priority as a demand gen marketer is, and, in fact, what she believes every marketer’s main priority should be: “To drive sales and convert leads,” she says without hesitation.
Cori is Senior...
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Whether your company has been using Facebook ads since they were introduced-or you're still trying to decide if they're right for you-knowing the key metrics can help you determine the potential for your industry and give you a better idea of how your current Facebook ad campaigns are performing....
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Connections 2014 is right around the corner! You've made your travel plans, you've selected the perfect agenda, you've downloaded the Connections mobile app... Now comes the hard part: figuring out how to capture all the great information that will be coming your way so it's useful...
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A sales exec recently told me he would “rather have 10 percent of my current lead flow with 80 percent of the leads being high quality, than the current state of affairs where only 5 percent of leads are qualified, at best.” In my experience, all sales professionals agree.
With a quantity rather...
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It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences.
Marketing to global audiences without localizing content, though, is dangerous to your...
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Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions. Most B2B videos are designed for the “awareness” phase of the buyer’s journey—that is, “Introducing...
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As Director of Marketing at AG, there are multiple things I’m responsible for in both marketing and sales departments. One large component of a successful business that some companies seem to miss is bridging the communication gap between sales and marketing departments. Here are 4 tips on how to...
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As a sales professional, how do you describe your “value” or the value of your solutions?
When it comes to creating their organization's positioning statements, many sales and marketing executives either forget or fail to realize that the mind likes it simple. Take, for example, the following...
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