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Lawson Abinanti
Positioning expert Lawson Abinanti helps software and technology sales and marketing leaders create messaging strategies that drive demand generation and moves prospects past buyer inertia.
As a sales professional, how do you describe your “value” or the value of your solutions?
When it comes to creating their organization's positioning statements, many sales and marketing executives either forget or fail to realize that the mind likes it simple. Take, for example, the following...
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