Whether your company has been using Facebook ads since they were introduced-or you're still trying to decide if they're right for you-knowing the key metrics can help you determine the potential for your industry and give you a better idea of how your current Facebook ad campaigns are performing.

We analyzed the data from over 1 trillion Facebook ad impressions to create the Salesforce ExactTarget Marketing Cloud Social Advertising Benchmark Report. This report is the go-to guide for marketers who want comprehensive Facebook advertising data by industry, quarter, and even region of the world. We discovered some interesting trends in the data, and came up with some helpful recommendations for you to implement into your own strategy, based on those discoveries.

New @salesforce @ExactTarget Research: Social Advertising Benchmark Data from 1+ Trillion Impressions
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In the report you will find the following performance metrics:

• Click-through rate (CTR)
• Cost per click (CPC)
• Cost per thousand impressions (CPM)
• Conversion rate
• Cost per install

Data is also broken down by industry:

• Consumer packaged goods
• Entertainment
• Financial Services
• Gaming
• Retail
• Non-Profit
• Technology
• Travel and Leisure

A few key findings from the report include:

• Overall CTRs doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
• Overall CPM rose from $0.31 in Q1 to $0.75 in Q4.
• Non-profit had a higher CPC and CPM than most other industries in the US.
• Facebook ads on mobile had an 11.29% conversion rate in Q1.

Check out the infographic below for a glimpse of what you'll discover in the full report. Download the complete report now to get all the data and insights to take your Facebook advertising strategy to the next level.