Cori Hemmah is a salesperson’s dream. That’s because of her unwavering opinion of what her main priority as a demand gen marketer is, and, in fact, what she believes every marketer’s main priority should be: “To drive sales and convert leads,” she says without hesitation.

Cori is Senior Manager of Demand Generation at Xamarin, a company that creates, builds, and tests native iOS, Android, Mac, and Windows apps in C# that can be used on any mobile device. She recently joined App Talks to share how Bizible helped her gain valuable ROI insight into AdWords campaigns, plan more effectively for future campaigns, and ultimately assist Sales in closing more deals, more effectively.

She says the data — and more importantly, the results — were immediately visible in Salesforce.

“Before we were using Bizible, we weren’t able to see when a lead came in and when it would close. We couldn’t see the ROI coming back. But with Bizible, that completely changed. They attribute revenue by cohort, which means I get a very clear ROI picture for each month and keyword, so it’s easy to see what we should be spending on.”

Dig into more of the details of how Bizible helped Xamarin in our App Talks video. And below that, check out Cori’s 3 key pieces of revenue-centric advice for all marketers.

3 Tips for Marketers Who Want to Help Sales Crush Quotas

1. Help drive qualified leads to your sales team and help them convert those leads.

“That should be the driving focus of any marketer at all times,” says Cori. “Above all the other ‘fun’ stuff.”

2. Prioritize revenue-generating priorities above everything else.  

The role of any marketer runs the gamut, from “fun stuff” like the creative task of planning marketing campaigns to more traditionally eye-crossing tasks, like making sense of marketing data that could potentially help Sales. When in doubt on what to focus on when perusing an impossibly long to-do list, Cori says revenue-related tasks should always come first, and Bizible can help.  “It’s so easy to set up, and we saw great data in Salesforce right away. A lot of reports were pre-set, so it made my job easier.”

3. Share key learnings and data with everyone.

But having access to all that great data doesn’t mean anything if you’re not sharing it with people, says Cori. “It’s so important to be transparent with everyone in the company. Bizible helps us share with the whole team what’s working and what isn’t so we can adjust accordingly.”

Want to Learn More?

See how Bizible helped Open Colleges, Australia’s leading online educator, better understand prospects and affect close rates. You can also check out Bizible on AppExchange, where 120+ Salesforce customers have shared reviews.

To learn even more, visit our website, or download our free e-book below.