Heidi Lorenzen
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Responsible for accelerating the growth, visibility, and value of Cloudwords through high-impact marketing, Chief Marketing Officer Heidi Lorenzen brings 25 years of global marketing experience to the company, having spent more than a decade working overseas in Taiwan, Hong Kong, Germany, and Singapore. Prior to joining Cloudwords, Lorenzen held global marketing leadership roles at technology trailblazers Polycom, Interwoven, Autonomy, and GlobalEnglish, among others.
Sep 15, 2014 By Heidi Lorenzen
It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your... Read More
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