B2B marketers are constantly telling us that the number one thing they want is to better engage buyers who remain anonymous for the majority of the sales cycle. In fact, 65 percent of B2B buyers only connect with a vendor or sales rep after they’ve made the purchase decision, according to IDC. This...
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For many companies, big data remains a big mystery. While it’s easy to comprehend the value of harnessing traditional and digital data sources for discovery and analysis, the exponential growth of structured and unstructured data can be overwhelming.
Consider that 90% of the data in the world has...
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Today we're excited to announce that the Salesforce Marketing Cloud has been selected as a Pinterest Marketing Developer Partner for Content Publishing. We’ll be launching an entirely new set of tools to empower marketers to engage and connect with customers on Pinterest using Social Studio....
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Marketing continues to evolve, as it should, as new processes and technologies emerge that all have a huge strategic impact for any company. Marketers who don’t evolve out of activity-based tactics and the old ‘marketing communications’ model will surely become a Dead Marketer.
There are many...
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Did you know there’s a tool floating around out there that will increase your email click-through rate by up to 300 percent and reduce your unsubscribe rate by 75 percent? It’s not an enterprise software system that comes with a big price tag and a lengthy service agreement; it’s something you...
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The Financial Services Industry has long been a big spender in the Digital Advertising space. In 2015, total US digital advertising spend has continued to see rapid growth, reaching $58B.
Financial services will rank third highest in overall share of total digital ad spend across all industries,...
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The biggest time of the year is fast approaching for marketers and advertisers - In the United States alone, $616 billion will be spent on shopping for the winter holidays, according to the National Retail Federation.
We recently published a list of ways that Email Marketers must already be...
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So you finished building your app and you are ready to conquer the world and take the app stores by storm. Now, all you need is users — lots of good ones to keep your business rolling. That’s easier said than done…
The good news is that although most cookie-less mobile targeting is still playing...
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Wedding-goers today have a bevy of choices available for capturing, sharing and retweeting photos of your Uncle Eddie who drank too much and thought he could still do “The Worm.” Documenting memories for posterity, however, can be tricky when the pics are spread across multiple social networks.
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