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Marketing continues to evolve, as it should, as new processes and technologies emerge that all have a huge strategic impact for any company.  Marketers who don’t evolve out of activity-based tactics and the old ‘marketing communications’ model will surely become a Dead Marketer.

There are many ailments and dangerous exercises that negatively impact marketing effectiveness and ultimately career success.

Heinz Marketing recently discovered a Dead Marketer in a closet who fell victim to many poor decisions.  Photos of this poor bastard are included below. Some of the ailments include:

  • Dead Marketer couldn’t measure MQL to SQL conversions.
  • Dead Marketer never talked with a sales rep
  • Dead Marketer relied on batch and spam blast email marketing
  • Dead Marketer lived by strategy without execution
  • Dead Marketer thought it was only about branding

 What are some of your Dead Marketer nightmares? Share them with a #DeadMarketer post!

Don't be a dead marketer, learn about the dawn of the digital marketer by downloading the free e-book.