For many companies, big data remains a big mystery. While it’s easy to comprehend the value of harnessing traditional and digital data sources for discovery and analysis, the exponential growth of structured and unstructured data can be overwhelming.

Consider that 90% of the data in the world has been created in the past two years alone. Understanding the impact of the unending data tide—and more importantly what to do with it—is of paramount importance to every marketer.

The ability to quickly analyze and act on data flowing from a multitude of sources such as email, social, web, and mobile, within the context of enterprise sources like point of sale and customer service, provides the true insights required for data-driven marketing. Today, it’s the key to driving relevant customer experiences, generating and nurturing leads, and continuous product improvement

To help address the challenge, Salesforce will be hosting a webinar (November 4 at 9:00 a.m. PST), featuring Susan Etlinger, an industry analyst and big data expert from Altimeter Group. Data Everywhere: Lessons Learned from Big Data in the Tech Industry will include an in-depth update on the opportunities and trends in big data, practical guidance on getting started, and real-world examples of how brands are leveraging it for competitive advantage.

Discover how companies like Symantec are integrating social data with enterprise business processes and data. You’ll hear how the company uses social data to optimize business value across the customer journey, as well as to drive revenue, improve efficiencies and mitigate risk.

The results? Symantec has resolved numerous support cases, converted countless ranters into ravers, generated hundreds of business and consumer leads, rapidly identified key areas to prioritize for product development, and uncovered hundreds, if not thousands, of fraudulent product pilots.

Take the mystery out of big data—and turn it into your big advantage. Register for Data Everywhere: Lessons from Big Data in the Technology Industry.