Beauty marketing has changed a lot since the days of two to three mainstream lipstick brands and two available nail polish shades: pink or red.
The Marketing Cloudcast, the marketing podcast from Salesforce, talked to L’Oreal Head of Digital and Media ANZ Christophe Eymery to get more context on...
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Get your fix of global advertising trends in this week’s advertising insights blog. See how digital advertising revenue rises and falls throughout the year in the U.S. while continuing to grow overall, the share of mobile commerce transactions among retailers in Western Europe, and the dramatic...
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A lot of organizations believe they have a 360-degree view of the customer. What they fail to realize is that marketing holds 80 degrees, customer service has 80 degrees, and sales owns 80 degrees. Then they wonder why it’s hard to provide a cohesive customer experience throughout the lifecycle....
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There have been many studies to determine why customers frequent small and mid-sized businesses (SMBs), and the results are almost always the same. Today’s consumers place high value on the personalized experiences and service they receive from SMBs compared to larger companies. In fact, they...
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We’re excited to be part of the Instagram advertising rollout, and wanted to share some key stats about the platform in advance of a webinar we’re doing Wednesday October 28th (sign up here).
Instagram’s growth over the past several years has been absolutely meteoric. It had just 50 million monthly...
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As Halloween approaches, it might be time for marketers to confront their fears about ‘spooky marketing’ and the idea that consumers react negatively to campaigns and interactions that learn from user behavior. Here’s why.
Imagine I arrive at a restaurant this evening to be met by a smiling Maitre...
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Video is taking the world by storm: Cisco predicts that “[global] consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.” Businesses that have not yet invested in video need to start now to increase brand awareness and engage...
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When American Pharaoh won the Triple Crown in June at the 147th running of the Belmont Stakes, more than 240,000 tweets were sent in the 15 minutes following the race, according to Twitter. By Sports Illustrated’s account, tweets were flying in as fast as 48,000 per minute.
While fans were busy...
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We’ve recently introduced a new technology to help organizations manage their technology selection. However, we’ve found that, just like any new software market, people were slow to adopt and were okay with their current methods (lots of emails and spreadsheets). Much like marketing automation...
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