Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights.
Last week...
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Instagram has stolen the advertising spotlight within only its first few months in the market. The platform has more than 400 million monthly active users, 75 percent of which are outside the United States, and the average millennial user comes back seven times per day. Advertisers now have the...
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At Salesforce, we don’t just help other companies achieve results with Marketing Cloud, we use it ourselves to drive our very own business. In the Inside View series, we’ll take a look at some unique and unexpected ways teams across our organization leverage Marketing Cloud—like sharing competitive...
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Today Salesforce announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the...
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Four years ago Entertainment Benefits Group (EBG) was on the cusp of tremendous growth. The company sent millions of emails each year, but as acquisitions and new product lines emerged, they needed a solution that could scale to meet these increased demands.
Today, EBG is one of the largest...
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When reflecting on the innovations of the American Telephone and Telegraph Company, Alexander Graham Bell said it was the result of ‘the cooperation of many minds.’ Although he would hardly recognize the company in its present form, his belief perfectly captures AT&T’s modern-day strategy for...
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The work of a marketer never ends, and developing campaigns, supporting sales and converting leads is just the beginning. The AppExchange has more than 300 apps that help savvy marketers get even savvier by doing everything from tracking marketing revenue to managing email campaigns to cleaning up...
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If you’re anything like me, you’re constantly consuming information about your industry — current trends, best practices, forecasts — and finding ways to use that information to lead your company in the right direction. But if you’re not also making genuine, thoughtful contributions to the...
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As of 2015, the retail industry is by far the biggest spender in digital advertising. A major contributor to retail advertising’s high spending is the holiday season. Today, holiday shopping is no longer limited to open store hours and over-the-phone customer service. The growth of technology and...
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