Onboarding is the most critical phase of the lifecycle. It sets the stage for the entire customer/brand relationship. Discover how Salesforce uses Marketing Cloud to welcome 8,000 new customers a quarter with personalized onboarding journeys. ...
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Modern marketing is much more than just a brand or a killer slogan. Technology has enabled marketers to influence the entire the customer experience, even across sales and service.
At this year’s CES, I had the privilege of leading two top marketers in a discussion about how to connect with...
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Roses are red, violets are blue…
But really. LinkedIn deserves a valentine for being one of the most versatile and effective social platforms available to marketers. Here are three reasons to love LinkedIn:
It takes your networking to the next level
It should come as no surprise that LinkedIn is...
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On February 7, San Francisco will host the 50th Super Bowl game, but viewership of the game is taking place on more channels than the traditional TV, namely digital live stream on mobile and desktop. This week we share results from the 2016 AFC Championship game ahead of what could be a record year...
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More and more time is spent within mobile apps each and every day. According to eMarketer, non-voice time spent on smartphones and tablets reached just under three hours per day in 2015 in the United States, and 90% of that time is spent within mobile apps (Flurry).
In the brand new Q3 2015...
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For marketers, the best part of the Super Bowl isn’t just watching the commercials — it’s watching how consumers interact with the commercials … and the game.
Since Super Bowl XLIX, we’ve seen smartphones continue to supplant computers, the continued rise of the second screen, and Snapchat’s...
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Everything is changing in our on-demand economy, including Valentine’s Day. Adore Me, Open Table, Kroger, Uber and Blue Nile are a few brands that are adapting to meet the demands of their moder customers. See how they’ll help make this Valentine’s Day one to remember....
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Effective sales and marketing teams are independently necessary to the economic engine of an organization.
Your sales team represents the company’s front-facing force, presenting to large groups, attending conferences, and getting face time with the person who employs everyone at the company: the...
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The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.
While many hardcore football fans will tune in just to...
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