Rethink What You Know About LinkedIn Advertising
Since it introduced Sponsored Updates in 2013, LinkedIn has been considered a premier place for B2B advertisements. However, behind every business is a collection of consumers that have a favorite brand, need a new car, are in search of a new job, or...
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Loxa Beauty, a Sally Beauty company, grew its email list from 50 to 100,000 in just a few short months using Salesforce Marketing Cloud. Check out these key tips to help your company scale for growth and get the most from your digital marketing dollars. ...
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Lately it seems we’ve been bombarded from all angles about millennials. Marketers are tripping over themselves to cater to this highly influential crowd and businesses everywhere are looking to hire these digital native crowd for their tech skills and their determination to make a difference – and...
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Today I’m in New York where I’ll be speaking at AdExchanger’s Industry Preview conference. The theme of the conference is “what to expect in the next 12 months for digital marketing technology,” so, I thought it would be beneficial to recap some of the accomplishments we achieved together over the...
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Email automation provides incredible opportunities to increase revenue and deliver better customer experiences. It enables marketers to systematically coordinate data and campaigns at scale--all while eliminating time-consuming, repetitive tasks. Here’s how!...
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For B2B companies, LinkedIn is the ultimate social media site for reaching customers, but measuring your success can be difficult. In order to make the most of LinkedIn, you must have strong presence. Here are five ways to measure your effectiveness on LinkedIn:
1. Post Content Consistently
Going...
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The marriage of the natural shift to mobile with the rise of image-based communication has produced the picture-perfect offspring: Instagram. It is a place that gives a sense of legitimacy and artistic merit to even a spontaneous iPhone snap, that captures the immediacy of a moment in time.
As a...
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Digital advertising continues to impress big brands and content marketers alike. This year, the number of top brands focusing their advertising strategies on social platforms continues to increase. In particular, the number of advertisers and big brands employing mobile apps, as well as the number...
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In all of the excitement that accompanies the demand generation process and Sales pipeline, we often forget that a ‘Closed Won’ deal is just the start of the journey. What happens after is equally as important — if not more so.
There is a commercial imperative to making sure that customer retention...
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