360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 26, 2020 By Matt Jaffe

How Accenture Is Outmaneuvering Uncertainty

In the last few months, millions of business leaders have had to figure out how to pivot their companies quickly to adjust to the ever-changing COVID-19 crisis. But imagine leading a 500,000 person company, with offices in over 200 cities across 50 countries worldwide, and moving with enough speed... Read More

CEO, Digital Transformation, Leading Through Change

May 26, 2020 By Rebecca Saar

What Is a Salesforce Admin?

Editor's note: This is one of our most popular posts, so we've updated it with the latest information and resources. Sometimes a piece of technology seems to be used at every company. Knowing how to use that technology can help a person’s career. It can give a job candidate a distinct advantage... Read More

Careers, Digital Transformation, IT, Leading Through Change

May 26, 2020 By Katie McBeth

3 Ways Small Businesses Can Regain Financial Stability

QuickBooks, a Salesforce partner, wrote this article. This past March brought two of the largest one-day point drops in the 120-year history of the Dow Jones Industrial Average. Due to this market volatility, small- or medium-sized businesses (SMBs) may justifiably feel uncertain in the current... Read More

Digital Transformation, Leading Through Change, Small Business

May 22, 2020 By Joseph Kubon

Collaboration, Communities, and Communication: SWBC’s Plan for Success

SWBC, a Salesforce customer, wrote this article. If you’re in the financial services industry, you may have heard of SWBC — a diversified financial services company that’s been in business for nearly 45 years. Headquartered in San Antonio, the company provides a wide range of insurance, mortgages,... Read More

Digital Transformation, CEO, Leading Through Change, Financial Services

May 21, 2020 By Pilar Schenk

Selling From Home: How to Create a Strong Sales Culture That Drives Results

McAfee, a Salesforce customer, wrote this article. While the world battles a health crisis, it’s facing another imminent threat: cyberattacks. Over the past few months, as many of us started working from home, the number of security threats have surged. Hackers capitalize on the vulnerabilities... Read More

Digital Transformation, Sales, Sales Cloud, Leading Through Change

May 15, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 14, 2020 By Marie Rosecrans

Vulnerability Expert Brené Brown Explains How to Be a Braver Leader

I’ve made exactly zero attempts to hide my love of Brené Brown, so when it came time to offer the small business community advice on resilient leadership, she was top of mind. Last week I had the good fortune to interview her along with a favorite Salesforce customer of mine, Eric Rodriguez from... Read More

Digital Transformation, Leading Through Change, Salesforce Ohana, Small Business

May 13, 2020 By Sindhu Pandit, M.D.

How Healthcare Embraces Digital Transformation in Face of Pandemic

Virtual care, data analytics, digital engagement — these terms are by no means new to healthcare. In fact, at the onset of 2020, they were likely initiatives of most healthcare organizations’ digital strategies, albeit in some cases as “nice to have.” But the outbreak of the coronavirus pandemic... Read More

Digital Transformation, CEO, Service Cloud, Healthcare & Life Sciences, Leading Through Change, Health Insurance Carriers, Health Plans, Providers

May 12, 2020 By Woodson Martin

How Partners and Customers Are Innovating Together During COVID-19

Some of the best stories of innovation and hope come from our partner ecosystem. Partners are a community of innovators building on the Salesforce Platform, enabling our customers to grow their businesses with AppExchange. In response to COVID-19, partners have innovated even faster to meet the... Read More

Digital Transformation, IT, AppExchange, Leading Through Change

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Accenture Is Outmaneuvering Uncertainty

What Is a Salesforce Admin?

3 Ways Small Businesses Can Regain Financial Stability

Collaboration, Communities, and Communication: SWBC’s Plan for Success

Selling From Home: How to Create a Strong Sales Culture That Drives Results

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Vulnerability Expert Brené Brown Explains How to Be a Braver Leader

How Healthcare Embraces Digital Transformation in Face of Pandemic

How Partners and Customers Are Innovating Together During COVID-19

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First