"Let’s build it to be as easy to use and seamless as Amazon.com or Netflix." — Farukh Javed, CSA Group EVP and Chief Digital Officer, during his 2018 Dreamforce session.
Like countless other B2B companies, that was the aspiration when the CSA Group embarked on a project to deliver its...
Read More
Far from monolithic, the B2B commerce arena is full of variety — there are nearly as many different “flavors” of B2B commerce as there are companies. But across the board, the most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has...
Read More
Executive visibility to digital transformation in ecommerce is growing. Across industries, commerce appears at the top of CEOs’ lists of priorities because it delivers immediate ROI. Throughout 2019, it’s a safe bet that we’ll see even more B2B organizations leverage commerce for business...
Read More
If you're in the consumer goods business, you've probably noticed transformation is here to stay. The old playbook for consumer goods just isn’t relevant in 2019. A new study from Salesforce, Consumer Goods and the Battle for B2B and B2C Relationships, suggests brands should evolve both...
Read More
Switching to a new ecommerce platform — whether you’re in B2C or B2B commerce — can be difficult. In my 20 years supporting brands to implement ecommerce platforms, I've seen many migrations fail to go live after over a year of investment. Conversely, I've also seen large sites with complex use...
Read More
As a software company in 2019, you’ve likely made the transition to a software-as-a-service (SaaS) model, replacing your boxed software packages with web-based products.
The transition to SaaS is a smart move. SaaS-based software sales enable your company to sell more products faster online....
Read More
In the B2B world, self-service commerce is a game changer. The technology brings consumer-like digital buying capabilities to the complex world of B2B, enhancing the buying and selling experience for both customers and salespeople.
Self-service is so effective at improving the customer experience...
Read More
Companies have an immediate need to grow. And while some focus their growth efforts domestically, others have an interest in expanding internationally.
Global expansion can bring a wealth of growth opportunities. With new markets come new customers, fresh talent, and diversification opportunities....
Read More
Salesforce B2B Commerce recently celebrated a huge milestone: Its one-year anniversary as part of Salesforce. B2B Commerce was born out of the acquisition of CloudCraze in April 2018. Since then, the product has seen incredible customer and partner growth. The partner ecosystem will continue to...
Read More
