This is an installment in a series of use cases that span the shopper journey across commerce, marketing, and service. It covers industry best practices, as well as how-tos around setting up these journeys with Salesforce.
Using coupon codes is a time-tested strategy that companies deploy to drive...
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I had an interesting conversation recently with a Director of Ecommerce at a global chemical manufacturer. He told me that the company’s adoption of its CRM system went through the roof after their B2B ecommerce infrastructure was connected to it. Their sales and service reps, he said, had...
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As a manufacturer, your customers expect digital self-service as a normal part of the B2B buying process. But what about your channel partners (e.g., distributors, resellers, and others)? Whether you realize it or not, they expect and need similar digital capabilities when they interact with your...
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You’ll never go wrong erring on the side of your customer.
As a B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital. In fact, Gartner research found that 81% of companies say they will compete primarily on customer...
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If you’ve made the decision to embrace ecommerce, smart move. Digital commerce can significantly improve sales, loyalty, and revenue as B2B buyers continue to demand seamless B2C-like buying experiences online. In fact, one study found that 83% of B2B buyers will pay more to purchase with...
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This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around...
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In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations.
This responsibility stems from more than just the old retail mantra....
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It’s difficult to cater to the diverse and complex needs of B2B buyers, who are often harder to pin down then their consumer counterparts. But across industries, at least one demand is resoundingly clear: easier, more convenient options to browse, research, and purchase products.
For B2B...
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Wholesale businesses face enormous pressure to grow their margins. As costs and competition steadily increase, many wholesalers are emphasizing customer service to differentiate their businesses and acquire new customers.
Digital commerce allows wholesalers to focus on customer support by...
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