Illustration of the Einstein character with binoculars

Jul 29, 2019 By Rajiv Patel

Become an Einstein Champion Today

What I love the most about the Salesforce community is that members want to help others learn, grow, and succeed. We call these people Trailblazers. Now, what are Trailblazers? Trailblazers give back, empower others, and create a path for others to follow. They might deliver workshops, engage with... Read More

Analytics, Einstein, IT, Artificial Intelligence

Jul 26, 2019 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

Jul 18, 2019 By Bobby Amezaga

How to Use AI in Retail to Personalize Your Shopper Experience

Artificial intelligence (AI) empowers retailers to drive more revenue with personalized experiences. In fact, outerwear retailer Icebreaker found that its shoppers clicked on personalized product recommendations 40% more often than non-personalized ones, leading to 28% more revenue and an 11%... Read More

Commerce, Artificial Intelligence, Retail

Jul 17, 2019 By Adi Kuruganti

Empower Partners and Sell More With Salesforce PRM

Every business out there knows partner sales can be a huge boost to their bottom line, at a fraction of the cost of expanding their internal sales force. Yet all too often, despite 92% of companies relying on partners to bring in at least a portion of their revenue, educating and empowering their... Read More

Einstein, Analytics, Artificial Intelligence, Sales, Sales Cloud, Partners

Illustration of Einstein with a notebook and a telescope

Jul 12, 2019 By Jamie Fiorda

How to Use AI to Boost Sales Effectiveness and Grow Revenue

If you’re like most sales leaders, you constantly evaluate the best ways to improve team efficiency and bottom-line results. However, try as you might, the reality is that your future success will depend on the speed with which your organization adopts AI. According to a McKinsey study, companies... Read More

Artificial Intelligence, Sales

Jun 28, 2019 By Andy Simmons

How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based... Read More

Artificial Intelligence, Customer Journeys, Marketing, Marketing Cloud

Illustration of Einstein with a support bot

Jun 21, 2019 By Martha Walchuk

How to Apply AI to Your Customer Service

Now that customers engage directly with your company on more and more channels, the position of customer service has elevated from "cost center" to marketing tool, competitive differentiator, and linchpin in the quest for exceptional customer experience. It's no wonder customer service is... Read More

Artificial Intelligence, Customer Service

Jun 13, 2019 By Marco Casalaina

How to Get Started With AI: 4 Steps to Define Your Business Use Case

A recent Google search for the question, “What can AI do?” returned 2.7 billion results. The sheer volume of web pages that speak to AI’s capabilities, real-world applications, and separate hype from reality demonstrate two things: First, people are interested. Second, they’re confused. It’s no... Read More

Einstein, IT, Artificial Intelligence

May 28, 2019 By Kathy Baxter

Beyond the Algorithm: Learn How to Build Trusted AI With Trailhead

With the advent of low-code developer tools, people of varying skill levels and backgrounds — not just those with PhDs — are not only able to leverage the benefits of artificial intelligence (AI), but also build intelligent systems. As access to AI widens and the depth of its impact begins to... Read More

TrailheaDX, Learning, Artificial Intelligence, Einstein, IT

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