This year at Connections, we have already had a lot of amazing sessions with speakers who have shared their vision for the future of digital advertising, with more yet to come still today. We wanted to share some of the best insights we've heard so far this week from the first day and a half of...
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This week, we look at how programmatic video ad growth is rapidly accelerating in Europe, mobile advertising in Austria outpaces the rest of the world, and Easter drives engagement on Facebook.
European digital video advertising is being transformed right now, as it grows shifts from a manual...
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Digital advertising is transforming dramatically, and now that we’re a month into 2016, we wanted to take a step back and look at some major trends.
1. Digital advertising spend continues to grow rapidly
Globally, digital advertising is forecasted by PWC to grow from $135 billion in 2014 to $240...
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More and more time is spent within mobile apps each and every day. According to eMarketer, non-voice time spent on smartphones and tablets reached just under three hours per day in 2015 in the United States, and 90% of that time is spent within mobile apps (Flurry).
In the brand new Q3 2015...
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In the brand new Q3 2015 Salesforce Advertising Index, we aggregated the performance of Facebook, Instagram, LinkedIn, and Twitter ads across more than two trillion ad impressions and 200 billion ad engagements managed by Salesforce Marketing Cloud customers from July 2015 to September 2015 to...
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Instagram is one of the most important mobile platforms today, with over 400 million monthly active users, up from “just” 200 million in June 2014. Since it introduced advertising, and the ability to run mobile app install ads, in August 2015, advertisers have jumped on board this new opportunity...
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This week’s three #AdvertisingInsights dive into how the retail industry continues to dominate digital advertising, but the way that consumers expect to engage with retail ads is shifting.
A new report by the IAB shows digital advertising spend within the United States “surged 19% to $27.5 billion...
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For years in the United States, Black Friday -- the day after American Thanksgiving -- has marked the official start of deep discounts and the Christmas shopping period. Five years ago, it didn’t exist in the United Kingdom, but this year, Visa Europe predicted expected “as much as £2B spent in...
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Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers. A retail analyst predicted last week that “between Thanksgiving and Cyber Monday, $80 billion will be spent online as well as in stores”, and according to eMarketer, in 2014 Cyber Monday “was...
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