As we stare into peak advertising season this December, it's time to take a quick break from the day-to-day task of running campaigns to think about what trends we have seen this year that will dominate 2017 storylines.
In our webinar on December 6th, we'll be covering a number of trends in...
Read More
Last week, IAB (Interactive Advertising Bureau) released its report summarizing the first half of 2016, and what a year's it's been already. The IAB breaks out "mobile" as its own advertising category. In just a single year, mobile advertising has grown from 30% to 47% of the...
Read More
Fans of this blog know that advertising on Facebook--as well as Instagram and the Facebook Audience Network--is extremely effective for consumer brands of all types. Consider that in Q2 2016 alone, Facebook had 6.2 billion dollars in ad revenue, and in the United States and Canada, $14 in revenue...
Read More
Have you ever gone to a brand for customer support -- already disgruntled and annoyed -- only to open Facebook that afternoon and see an ad for that brand right in your face? So have we, and that shouldn't happen in today's world of the connected customer. Instead, your digital advertising...
Read More
50,000 marketing leaders from around the globe recently converged at DMexco in Cologne, Germany to discuss the future of digital marketing. Salesforce was a part of a group of thought leaders who gathered to answer the question: "What Is People-Based Marketing And How Will It Revolutionize...
Read More
Advertising Studio will be showcasing partners and customers throughout Dreamforce this year. We’ll show how to make your advertising smarter and even more of a 1-to-1 marketing channel that uses data from all of your customers interactions, including your email mailing list, e-commerce...
Read More
We talk a lot at Salesforce about the current revolution in digital advertising. Advertisers shifted their focus from relatively undifferentiated, and often ignored, banner ads to ads that are integrated into the sites and in the apps that people spend all of their time. At the same time, they are...
Read More
This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores.
All of your digital content needs to be both personalized and relevant to your customers, and this holds true for your...
Read More
Nearly two-thirds of marketers are boosting budgets for advertising on social platforms (e.g. Facebook, Instagram, Twitter) in 2016, making it the third largest area for increased investment. Among highest performing marketers, 80% will increase spending on advertising on social platforms. In order...
Read More
